--- title: moreMomentum Blog | Jan van Veen description: Founder and Managing Director of moreMomentum --- [Skip to the main content.](https://www.moremomentum.eu/blog/author/jan-van-veen/page/1#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) - [The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - 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[ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # Jan van Veen Founder and Managing Director of moreMomentum [![An advanced-service value proposition has four kinds of value that rarely line up: the value the provider envisions, the value actually delivered, the value the customer perceives, and the value the customer expects. The gaps between them are the credibility work.](https://www.moremomentum.eu/hs-fs/hubfs/value-gaps.png?width=756&height=429&name=value-gaps.png)](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) 7 min read #### [Where monetising advanced services gets hard: value-proposition credibility](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 5, 2026, 10:44:52 AM Revenue models, pricing and sales effectiveness are often the first focus when teams work on monetising advanced services. The critical foundation sits earlier, in the credibility of the value proposition itself. A revenue model only delivers when... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) [![Building trust with digital and remote services](https://www.moremomentum.eu/hs-fs/hubfs/building%20trust%20with%20digital%20services.png?width=1536&height=1024&name=building%20trust%20with%20digital%20services.png)](https://www.moremomentum.eu/blog/digital-services/how-remote-service-teams-can-earn-customer-trust) 8 min read #### [How Remote Service Teams Can Earn Customer Trust](https://www.moremomentum.eu/blog/digital-services/how-remote-service-teams-can-earn-customer-trust) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 14, 2025, 1:26:32 PM As service delivery shifts to digital and remote channels, building and maintaining customer trust has never been more crucial. While remote... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/how-remote-service-teams-can-earn-customer-trust) [![](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/hybrid%20innovation%20matrix-202101-740x416.png?width=740&height=416&name=hybrid%20innovation%20matrix-202101-740x416.png)](https://www.moremomentum.eu/blog/service-innovation/structure-your-innovation-teams-to-drive-service-innovation) 8 min read #### [Structure Your Innovation Teams to Drive Service Innovation](https://www.moremomentum.eu/blog/service-innovation/structure-your-innovation-teams-to-drive-service-innovation) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 9, 2025, 10:19:19 AM Different types of service innovation need different teams, decisions, and support to succeed. [Service Innovation](https://www.moremomentum.eu/blog/tag/service-innovation) [Read More](https://www.moremomentum.eu/blog/service-innovation/structure-your-innovation-teams-to-drive-service-innovation) [![Shifting competition for services in B2B Manufacturing Industries](https://www.moremomentum.eu/hs-fs/hubfs/Shifting%20competitive%20landschape.png?width=1800&height=1013&name=Shifting%20competitive%20landschape.png)](https://www.moremomentum.eu/blog/service-strategy/the-new-rules-of-service-competition-thriving-in-a-shifting-landscape) 9 min read #### [The New Rules of Service Competition: Thriving in a Shifting Landscape](https://www.moremomentum.eu/blog/service-strategy/the-new-rules-of-service-competition-thriving-in-a-shifting-landscape) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 3, 2025, 9:46:52 AM For years, manufacturers had an edge with their installed base. But with AI, data, and platforms reshaping the landscape, competition is... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Read More](https://www.moremomentum.eu/blog/service-strategy/the-new-rules-of-service-competition-thriving-in-a-shifting-landscape) [![](https://www.moremomentum.eu/hs-fs/hubfs/Trustworthiness%20Equiation.png?width=1800&height=1013&name=Trustworthiness%20Equiation.png)](https://www.moremomentum.eu/blog/digital-services/digital-services-need-a-new-trust-approach) 10 min read #### [Digital Services Need a New Trust Approach](https://www.moremomentum.eu/blog/digital-services/digital-services-need-a-new-trust-approach) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 25, 2025, 11:59:26 AM Trust-building in digital services is no longer what it once was. Manufacturers require a new approach to remain competitive and maintain strong... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/digital-services-need-a-new-trust-approach) [![Hybrid Innovation Matrix](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/hybrid-innovation-matrix-740x416.png?width=740&height=416&name=hybrid-innovation-matrix-740x416.png)](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) 8 min read #### [How to Build a Growth-Driven Service Innovation Portfolio](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 18, 2025, 1:03:16 PM A balanced mix of sustaining, adjacent, and transformational innovations is essential for long-term success in B2B manufacturing, but many companies... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Service Innovation](https://www.moremomentum.eu/blog/tag/service-innovation) [Read More](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) [![](https://www.moremomentum.eu/hs-fs/hubfs/outcome-based-services.webp?width=1024&height=1024&name=outcome-based-services.webp)](https://www.moremomentum.eu/blog/service-strategy/7-common-misconceptions-about-outcome-based-services-and-what-they-really-mean) 4 min read #### [7 Common Misconceptions About Outcome-Based Services – and What They Really Mean](https://www.moremomentum.eu/blog/service-strategy/7-common-misconceptions-about-outcome-based-services-and-what-they-really-mean) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 10, 2025, 1:36:49 PM Outcome-based services" have become a buzzword in the service industry, often associated with new pricing models, performance guarantees, or... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Service business models](https://www.moremomentum.eu/blog/tag/service-business-models) [Read More](https://www.moremomentum.eu/blog/service-strategy/7-common-misconceptions-about-outcome-based-services-and-what-they-really-mean) [![](https://www.moremomentum.eu/hs-fs/hubfs/Service%20Transformation%20Domains.png?width=1563&height=842&name=Service%20Transformation%20Domains.png)](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) 5 min read #### [Why Service Innovation Must Evolve Beyond Predictive & Remote to Drive Growth](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 3, 2025, 6:43:54 PM To drive sustainable growth and differentiation, B2B manufacturers must expand their service innovation beyond predictive and remote services by... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Service Innovation](https://www.moremomentum.eu/blog/tag/service-innovation) [Read More](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) [![](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/Growth%20Cube%203D.png?width=662&height=740&name=Growth%20Cube%203D.png)](https://www.moremomentum.eu/blog/service-strateg/why-many-service-businesses-struggle-to-drive-growth-with-advanced-services) 9 min read #### [Why Many Service Businesses Struggle to Drive Growth with Advanced Services](https://www.moremomentum.eu/blog/service-strateg/why-many-service-businesses-struggle-to-drive-growth-with-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Feb 27, 2025, 10:22:05 AM To achieve sustained growth, service leaders must go beyond common trends and develop strategies rooted in structured growth patterns, unique... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Read More](https://www.moremomentum.eu/blog/service-strateg/why-many-service-businesses-struggle-to-drive-growth-with-advanced-services) [![](https://www.moremomentum.eu/hs-fs/hubfs/AI-Generated%20Media/Images/graphical%20representation%20of%20strategic%20service%20innovation%20for%20growth.jpeg?width=1024&height=1024&name=graphical%20representation%20of%20strategic%20service%20innovation%20for%20growth.jpeg)](https://www.moremomentum.eu/blog/service-strategy/transform-your-service-strategy-to-outpace-digital-disruption) 5 min read #### [Winning Service Strategies: How to Stay Ahead in a Changing Market](https://www.moremomentum.eu/blog/service-strategy/transform-your-service-strategy-to-outpace-digital-disruption) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Feb 24, 2025, 10:25:36 PM Drive growth by solving emerging customer needs, while enhancing existing The service landscape for B2B manufacturers is evolving rapidly. While many... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Read More](https://www.moremomentum.eu/blog/service-strategy/transform-your-service-strategy-to-outpace-digital-disruption) [1](https://www.moremomentum.eu/blog/author/jan-van-veen/page/1) [2](https://www.moremomentum.eu/blog/author/jan-van-veen/page/2) [3](https://www.moremomentum.eu/blog/author/jan-van-veen/page/3) [4](https://www.moremomentum.eu/blog/author/jan-van-veen/page/4) [5](https://www.moremomentum.eu/blog/author/jan-van-veen/page/5) [Next](https://www.moremomentum.eu/blog/author/jan-van-veen/page/2) Services Services - Meetings - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Service Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Service Business Review (magazine)](https://www.moremomentum.eu/services/service-business-review) - [Membership](https://www.moremomentum.eu/services/membership) Resources Resources - [Blog of insights](https://www.moremomentum.eu/blog) - [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking) - [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking) - [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19) - [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption) - [Research: Innovate in Crisis Blog of insights](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) moreMomentum moreMomentum - [About us](https://www.moremomentum.eu/about-moremomentum) - [Customer Support](https://www.moremomentum.eu/customer-support) - [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales) - [Contact us](https://www.moremomentum.eu/contact) - [Site map](https://www.moremomentum.eu/sitemap.xml) [![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png)](https://benchmarking.moremomentum.eu) - [Legal Stuff](https://www.moremomentum.eu/legal) - [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf) - [Cookie Policy](https://www.moremomentum.eu/hubfs/legal/Cookie%20Policy%202024-09-30.pdf) © 2026 moreMomentum BV [Linkedin](https://www.linkedin.com/company/18002658/) Return to top