--- title: moreMomentum Blog | Jan van Veen (4) description: Founder and Managing Director of moreMomentum (4) --- [Skip to the main content.](https://www.moremomentum.eu/blog/author/jan-van-veen/page/4#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) - [The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - 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[The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - [Why Service Transformation](https://www.moremomentum.eu/why-service-transformation) - [What Service Transformation Involves](https://www.moremomentum.eu/what-service-transformation-involves) - [Why Service Transformation Stalls](https://www.moremomentum.eu/why-service-transformation-stalls) - [How Manufacturers Can Move Forward](https://www.moremomentum.eu/how-manufacturers-can-move-forward) - [Services](https://www.moremomentum.eu/services/overview-membership-services) - [Memberships](https://www.moremomentum.eu/services/membership) - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # Jan van Veen Founder and Managing Director of moreMomentum [![](https://www.moremomentum.eu/hs-fs/hubfs/Screenshot%202023-08-15%20at%2016.25.47.png?width=1038&height=670&name=Screenshot%202023-08-15%20at%2016.25.47.png)](https://www.moremomentum.eu/blog/digital-services/creating-new-customer-value-with-data) 2 min read #### [The Digital Shift in Manufacturing: Creating New Customer Value with Data](https://www.moremomentum.eu/blog/digital-services/creating-new-customer-value-with-data) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Aug 15, 2023, 3:27:18 PM As we navigate the profound changes brought by digital transformation, relying solely on advanced maintenance and product support services is inadequate. Embracing the digital shift, data-driven value propositions—from insights-as-a-service to... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/creating-new-customer-value-with-data) [![](https://www.moremomentum.eu/hs-fs/hubfs/Screenshot%202023-08-10%20at%2011.00.44.png?width=1430&height=804&name=Screenshot%202023-08-10%20at%2011.00.44.png)](https://www.moremomentum.eu/blog/service-strategy/cultivate-strategic-thinking-for-service-transformation) 2 min read #### [Cultivating strategic thinking for your Service Transformation](https://www.moremomentum.eu/blog/service-strategy/cultivate-strategic-thinking-for-service-transformation) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Aug 10, 2023, 10:02:38 AM In a dynamic business landscape like in services for manufacturing companies, strategic thinking is a necessity. Cultivating this skill across all... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Read More](https://www.moremomentum.eu/blog/service-strategy/cultivate-strategic-thinking-for-service-transformation) [![](https://www.moremomentum.eu/hs-fs/hubfs/Screenshot%202023-08-08%20at%2011.05.43.png?width=1206&height=728&name=Screenshot%202023-08-08%20at%2011.05.43.png)](https://www.moremomentum.eu/blog/service-business-models/accelerating-circular-economy-with-service-innovation) 2 min read #### [Accelerating the Circular Economy: The Power of Service Innovation](https://www.moremomentum.eu/blog/service-business-models/accelerating-circular-economy-with-service-innovation) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Aug 8, 2023, 10:29:58 AM In today's era, the acceleration of the circular economy is vital, with service innovation at the forefront of this shift. Service innovation... [Service business models](https://www.moremomentum.eu/blog/tag/service-business-models) [Read More](https://www.moremomentum.eu/blog/service-business-models/accelerating-circular-economy-with-service-innovation) [![](https://www.moremomentum.eu/hs-fs/hubfs/Screenshot%202023-07-27%20at%2015.48.16-1.png?width=1190&height=620&name=Screenshot%202023-07-27%20at%2015.48.16-1.png)](https://www.moremomentum.eu/blog/service-strategy/stakeholders-in-your-service-transformation) 5 min read #### [How to Involve Stakeholders in Your Service Transformation](https://www.moremomentum.eu/blog/service-strategy/stakeholders-in-your-service-transformation) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jul 27, 2023, 3:13:05 PM Your service transformation calls for a comprehensive involvement of your stakeholders and teams. This includes high levels of buy-in, commitment,... [Service-strategy](https://www.moremomentum.eu/blog/tag/service-strategy) [Read More](https://www.moremomentum.eu/blog/service-strategy/stakeholders-in-your-service-transformation) [![](https://www.moremomentum.eu/hs-fs/hubfs/Screenshot%202023-07-25%20at%2013.05.50.png?width=1194&height=896&name=Screenshot%202023-07-25%20at%2013.05.50.png)](https://www.moremomentum.eu/blog/digital-services/unlock-the-power-of-data-overcome-data-overwhelm-and-transform-your-service-business) 1 min read #### [Unlock the Power of Data: Overcome Data Overwhelm and Transform Your Service Business](https://www.moremomentum.eu/blog/digital-services/unlock-the-power-of-data-overcome-data-overwhelm-and-transform-your-service-business) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jul 25, 2023, 12:23:48 PM In the digital age, service businesses struggle to utilize vast customer data, hindering their transformation into data-driven entities. To overcome... [Insights from data](https://www.moremomentum.eu/blog/tag/insights-from-data) [Read More](https://www.moremomentum.eu/blog/digital-services/unlock-the-power-of-data-overcome-data-overwhelm-and-transform-your-service-business) [![](https://www.moremomentum.eu/hs-fs/hubfs/images/pages/blog/advanced-service-sales-stepping-stones.png?width=350&height=331&name=advanced-service-sales-stepping-stones.png)](https://www.moremomentum.eu/blog/service-sales/advancing-your-service-sales-approach) 5 min read #### [Advancing Your Service Sales Approach](https://www.moremomentum.eu/blog/service-sales/advancing-your-service-sales-approach) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 26, 2023, 5:36:09 PM A significant shift in the sales and services sectors characterizes today's business environment. Sales are transitioning from a product-push model... [Service Sales](https://www.moremomentum.eu/blog/tag/service-sales) [Read More](https://www.moremomentum.eu/blog/service-sales/advancing-your-service-sales-approach) [![Strategic importance of monetising your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/revenue-streams.jpg?width=640&height=540&name=revenue-streams.jpg)](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) 5 min read #### [Monetising Advanced Services: The Key to Success in the Service Transformation Journey for Manufacturers](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 19, 2023, 12:39:11 PM In the ever-evolving landscape of manufacturing industries, companies are navigating through a service transformation journey driven by global... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) [![How to define an adequate revenue and pricing model to monetise your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/revenue-model-600x410.jpg?width=600&height=410&name=revenue-model-600x410.jpg)](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) 4 min read #### [Define an adequate revenue and pricing model to monetise your advanced services](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 16, 2023, 11:33:20 AM Whether your service revenue is around 10% of the total business or 70%, an adequate revenue and pricing model for your various advanced service... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) [![](https://www.moremomentum.eu/hs-fs/hubfs/price-sensitivity-600x376.jpeg?width=600&height=376&name=price-sensitivity-600x376.jpeg)](https://www.moremomentum.eu/blog/monetising-service/9-forces-price-sensitivity) 1 min read #### [9 Price Sensitivity Drivers](https://www.moremomentum.eu/blog/monetising-service/9-forces-price-sensitivity) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 16, 2023, 11:11:40 AM We must examine the price sensitivity of your services and solutions in specific market segments when developing the proper revenue and pricing... [Read More](https://www.moremomentum.eu/blog/monetising-service/9-forces-price-sensitivity) [![](https://www.moremomentum.eu/hs-fs/hubfs/sell-value-1920-1280.jpg?width=1920&height=1280&name=sell-value-1920-1280.jpg)](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) 2 min read #### [Sell the value of your advanced services and monetise these](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 3, 2023, 11:49:20 AM The ability to sell the value of your various advanced service offerings is vital to successfully monetising your (new) advanced services. As you... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) [Prev](https://www.moremomentum.eu/blog/author/jan-van-veen/page/3) [2](https://www.moremomentum.eu/blog/author/jan-van-veen/page/2) [3](https://www.moremomentum.eu/blog/author/jan-van-veen/page/3) [4](https://www.moremomentum.eu/blog/author/jan-van-veen/page/4) [5](https://www.moremomentum.eu/blog/author/jan-van-veen/page/5) [6](https://www.moremomentum.eu/blog/author/jan-van-veen/page/6) [Next](https://www.moremomentum.eu/blog/author/jan-van-veen/page/5) Services Services - Meetings - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Service Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Service Business Review (magazine)](https://www.moremomentum.eu/services/service-business-review) - [Membership](https://www.moremomentum.eu/services/membership) Resources Resources - [Blog of insights](https://www.moremomentum.eu/blog) - [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking) - [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking) - [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19) - [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption) - [Research: Innovate in Crisis Blog of insights](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) moreMomentum moreMomentum - [About us](https://www.moremomentum.eu/about-moremomentum) - [Customer Support](https://www.moremomentum.eu/customer-support) - [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales) - [Contact us](https://www.moremomentum.eu/contact) - [Site map](https://www.moremomentum.eu/sitemap.xml) [![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png)](https://benchmarking.moremomentum.eu) - [Legal Stuff](https://www.moremomentum.eu/legal) - [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf) - [Cookie Policy](https://www.moremomentum.eu/hubfs/legal/Cookie%20Policy%202024-09-30.pdf) © 2026 moreMomentum BV [Linkedin](https://www.linkedin.com/company/18002658/) Return to top