--- title: moreMomentum Blog | Jan van Veen (5) description: Founder and Managing Director of moreMomentum (5) --- [Skip to the main content.](https://www.moremomentum.eu/blog/author/jan-van-veen/page/5#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) - [The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - 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[ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # Jan van Veen Founder and Managing Director of moreMomentum [![Generate demand for your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/generate%20demand.jpg?width=620&height=389&name=generate%20demand.jpg)](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) 2 min read #### [Generate demand for your advanced services](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 25, 2023, 3:36:39 PM The capability to generate demand is critical to monetising your (new) advanced services successfully. This goes beyond good web pages, brochures, and salespeople. It's all about guiding your (potential) clients through their buying journey,... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) [![Articulate the value of your advanced services to monetise](https://www.moremomentum.eu/hs-fs/hubfs/images/pages/blog-feature-images/monetise-services-articulate-value.jpg?width=620&height=390&name=monetise-services-articulate-value.jpg)](https://www.moremomentum.eu/blog/monetising-service/articulate-value) 2 min read #### [Articulate the value of your services for successful monetisation](https://www.moremomentum.eu/blog/monetising-service/articulate-value) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Feb 13, 2023, 7:01:42 AM Monetising advanced services is a mission-critical capability for a successful service transformation. After all, we are all on an exciting journey... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/articulate-value) [![](https://www.moremomentum.eu/hs-fs/hubfs/field-service-connect-never-better-time-to-be-in-service.png?width=1121&height=630&name=field-service-connect-never-better-time-to-be-in-service.png)](https://www.moremomentum.eu/blog/innovation-strategy/it-has-never-been-a-better-time-to-be-in-service) 2 min read #### [It has never been a better time to be in Service](https://www.moremomentum.eu/blog/innovation-strategy/it-has-never-been-a-better-time-to-be-in-service) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jul 18, 2022, 3:04:48 PM It was a pleasure to be at the Field Service Connectt 2022 in Albans (UK) and an honour to chair this event. Some key takeaways in short? Here you go. [Servitization](https://www.moremomentum.eu/blog/tag/servitization) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/it-has-never-been-a-better-time-to-be-in-service) [![](https://www.moremomentum.eu/hs-fs/hubfs/why%20shift%20to%20PaaS.png?width=1495&height=841&name=why%20shift%20to%20PaaS.png)](https://www.moremomentum.eu/blog/servitization/why-push-product-as-a-service-convince-customers) 3 min read #### [Why push Product-as-a-Service models if customers do not see the value?](https://www.moremomentum.eu/blog/servitization/why-push-product-as-a-service-convince-customers) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jul 18, 2022, 2:52:47 PM Why investing in Product-as-a-Service models when it seems hard to convince customers about the value and to pay for these services? There are more... [Servitization](https://www.moremomentum.eu/blog/tag/servitization) [Read More](https://www.moremomentum.eu/blog/servitization/why-push-product-as-a-service-convince-customers) [![](https://www.moremomentum.eu/hs-fs/hubfs/images/pages/blog/Innovation%20-%20sustaining%20or%20growth-low.gif?width=640&height=360&name=Innovation%20-%20sustaining%20or%20growth-low.gif)](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) 2 min read #### [Sustaining versus Growth Innovation](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): May 3, 2022, 9:50:54 AM Many services businesses struggle when it comes to monetising advanced services, like you have remote services, predictive maintenance, and other... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) [![moreMomentum Service Transformation Benchmark](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/service-transformation-benchmark-featured.jpeg)](https://www.moremomentum.eu/blog/benchmarking/how-does-your-service-business-compare) 3 min read #### [How does your service business compare to others? Really?](https://www.moremomentum.eu/blog/benchmarking/how-does-your-service-business-compare) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 10, 2021, 11:34:09 AM Do you, just as many other service executives, feel there is a bit too much guessing involved when assessing your service business and development?... [Service Benchmarking](https://www.moremomentum.eu/blog/tag/service-benchmarking) [Read More](https://www.moremomentum.eu/blog/benchmarking/how-does-your-service-business-compare) [![](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/data-driven-decision-making-services.jpg)](https://www.moremomentum.eu/blog/digital-services/why-data-driven-decision-making) 9 min read #### [Why you need data-driven decision-making](https://www.moremomentum.eu/blog/digital-services/why-data-driven-decision-making) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 3, 2021, 8:43:52 AM Thrive with better data-driven decision-making for strategic choices, operational execution, continuous improvement and as-a-service. [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/why-data-driven-decision-making) [![Hybrid Innovation Matrix to succeed with digital services](https://www.moremomentum.eu/hubfs/images/signature-solution/hybrid%20innovation%20matrix-202101-740x416.png)](https://www.moremomentum.eu/blog/digital-services/define-best-strategy-for-developing-digital-services) 11 min read #### [How to define the best strategy for developing your digital services](https://www.moremomentum.eu/blog/digital-services/define-best-strategy-for-developing-digital-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jan 23, 2021, 6:19:03 PM Different types of innovation require different strategies to succeed. But there is no single silver bullet. We need frameworks and guidelines to... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/define-best-strategy-for-developing-digital-services) [![](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/20201203-panel-discussion-avoid-errosion-revenue-margin-with-digital-services-thumbnail.png)](https://www.moremomentum.eu/blog/digital-services/avoid-erosion-revenue-margin-with-digital-service-panel-discussion-field-service-connect-virtual-event) 16 min read #### [Avoid Erosion of Revenue and Margin with Digital Services](https://www.moremomentum.eu/blog/digital-services/avoid-erosion-revenue-margin-with-digital-service-panel-discussion-field-service-connect-virtual-event) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Dec 4, 2020, 7:46:00 AM During the Field Service Connect Virtual Event of WBR, we discussed and shared views and practices on how to Avoid Erosion of Revenue and Margin with... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/avoid-erosion-revenue-margin-with-digital-service-panel-discussion-field-service-connect-virtual-event) [![Fireside Chat: Advance Digital Services](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/20201028-panel-discussion-advance-digital-services-thumbnail.jpg)](https://www.moremomentum.eu/blog/digital-services/advance-digital-services-tot-thrive-in-disruptive-times) 1 min read #### [Panel Discussion - Advance Your Digital Services](https://www.moremomentum.eu/blog/digital-services/advance-digital-services-tot-thrive-in-disruptive-times) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Oct 30, 2020, 4:46:00 PM During the Field Service Europe Virtual Event of WBR, we had a Fireside Chat about How to advance digital services to thrive in disruptive times.... [Digital Services](https://www.moremomentum.eu/blog/tag/digital-services) [Read More](https://www.moremomentum.eu/blog/digital-services/advance-digital-services-tot-thrive-in-disruptive-times) [Prev](https://www.moremomentum.eu/blog/author/jan-van-veen/page/4) [3](https://www.moremomentum.eu/blog/author/jan-van-veen/page/3) [4](https://www.moremomentum.eu/blog/author/jan-van-veen/page/4) [5](https://www.moremomentum.eu/blog/author/jan-van-veen/page/5) [6](https://www.moremomentum.eu/blog/author/jan-van-veen/page/6) [7](https://www.moremomentum.eu/blog/author/jan-van-veen/page/7) [Next](https://www.moremomentum.eu/blog/author/jan-van-veen/page/6) Services Services - Meetings - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Service Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Service Business Review (magazine)](https://www.moremomentum.eu/services/service-business-review) - [Membership](https://www.moremomentum.eu/services/membership) Resources Resources - [Blog of insights](https://www.moremomentum.eu/blog) - [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking) - [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking) - [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19) - [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption) - [Research: Innovate in Crisis Blog of insights](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) moreMomentum moreMomentum - [About us](https://www.moremomentum.eu/about-moremomentum) - [Customer Support](https://www.moremomentum.eu/customer-support) - [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales) - [Contact us](https://www.moremomentum.eu/contact) - [Site map](https://www.moremomentum.eu/sitemap.xml) [![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png)](https://benchmarking.moremomentum.eu) - [Legal Stuff](https://www.moremomentum.eu/legal) - [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf) - [Cookie Policy](https://www.moremomentum.eu/hubfs/legal/Cookie%20Policy%202024-09-30.pdf) © 2026 moreMomentum BV [Linkedin](https://www.linkedin.com/company/18002658/) Return to top ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4208295.fs1.hubspotusercontent-na1.net/hubfs/4208295/20220715%20best%20time%20to%20be%20in%20service%20fsc22.mp4", "dateModified" : "2022-07-18T12:58:47.401Z", "duration" : "PT3M20.271S", "height" : 1080, "name" : "20220715 best time to be in service fsc22", "thumbnailUrl" : "https://4208295.fs1.hubspotusercontent-na1.net/hubfs/4208295/20220715%20best%20time%20to%20be%20in%20service%20fsc22.mp4/medium.jpg?t=1658149127401", "uploadDate" : "2022-07-18T12:58:07.325Z", "width" : 1918 } ``` ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://4208295.fs1.hubspotusercontent-na1.net/hubfs/4208295/20220718%20Blog%20RT%20PaaS.mp4", "dateModified" : "2022-07-18T12:13:04.327Z", "duration" : "PT5M4.459S", "height" : 1080, "name" : "20220718 Blog RT PaaS", "thumbnailUrl" : "https://4208295.fs1.hubspotusercontent-na1.net/hubfs/4208295/20220718%20Blog%20RT%20PaaS.mp4/medium.jpg?t=1658146384327", "uploadDate" : "2022-07-18T12:12:53.905Z", "width" : 1920 } ```