---
title: Innovate your way out of the covid-crisis - Research report
description: During a disruptive crisis, a major risk is being stuck in business-as-usual. Digital services are one of the routes to thrive during and after a crisis.
---

[moreMomentum Blog](https://www.moremomentum.eu/blog)

# [Innovate your way out of the covid-crisis - Research report](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis)

 Written by [Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen) | Aug 31, 2020, 4:40:00 PM

*The biggest mistake we can make is being stuck in business-as-usual and operational thinking. The big opportunity to thrive during and after this crisis is to fast track digital innovation.*

[Download Slide Deck](https://www.moremomentum.eu/hubfs/offers/1-tofu/Slides%20Innovate%20your%20way%20out%20of%20the%20covid-crisis.pdf) [Watch video](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis?hs_amp=true#video)

## Summary

Recently, I have been speaking with many service leaders in the moreMomentum Services Community and others about the impact of Covid-19 on their service business.

We recognise three categories of service business. Those who are:

- Still in fire-fighting mode, trying to mitigate the direct impact of Covid-19 in a reactive and ad-hoc way.
- Establishing new routines to cope with the ongoing impact of Covid-19 and new service delivery models with digital tools.
- Moving on to a more strategic view, looking at the mid-term and longer-term impact on their industry, clients, value offerings and business models.

Together with the leading service leaders (category 3 above), we believe:

- The biggest mistake we can make is being stuck in business-as-usual and operational thinking.
- The big opportunity is to fast track digital services innovation now and thrive during the accelerating digital transformation.

This is why we conducted a research in June-July 2020 – in collaboration with Field Service Asia and Field Service News – into “Innovate your way out of the Covid-Crisis”

 

 

 

## View the Summary Presentation

During the Virtual Summit of Field Service Asia, Jan van Veen (moreMomentum) and Kris Oldland (Field Service News) presented the summary of the findings. 

 

 

[View full post](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis)

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