--- title: moreMomentum Blog | Innovation Strategy description: Innovation Strategy | Best practices for advanced services and service innovation for manufacturers. --- [Skip to the main content.](https://www.moremomentum.eu/blog/tag/innovation-strategy#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - 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[ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # moreMomentum Blog Insights and articles related to your Service Transformation Journey Filter by Tag Show All Covid-19 Customer Insights Digital Services Disruption Innovation Strategy Insights from data Monetising service Service Benchmarking Service Delivery Service Innovation Service Sales Service business models Service-strategy Servitization ### Innovation Strategy [![Hybrid Innovation Matrix](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/hybrid-innovation-matrix-740x416.png?width=740&height=416&name=hybrid-innovation-matrix-740x416.png)](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) 8 min read #### [How to Build a Growth-Driven Service Innovation Portfolio](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 18, 2025, 1:03:16 PM A balanced mix of sustaining, adjacent, and transformational innovations is essential for long-term success in B2B manufacturing, but many companies... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Service Innovation](https://www.moremomentum.eu/blog/tag/service-innovation) [Read More](https://www.moremomentum.eu/blog/service-innovation/how-to-build-a-growth-driven-service-innovation-portfolio) [![](https://www.moremomentum.eu/hs-fs/hubfs/Service%20Transformation%20Domains.png?width=1563&height=842&name=Service%20Transformation%20Domains.png)](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) 5 min read #### [Why Service Innovation Must Evolve Beyond Predictive & Remote to Drive Growth](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 3, 2025, 6:43:54 PM To drive sustainable growth and differentiation, B2B manufacturers must expand their service innovation beyond predictive and remote services by... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Service Innovation](https://www.moremomentum.eu/blog/tag/service-innovation) [Read More](https://www.moremomentum.eu/blog/service-innovation/why-service-innovation-must-evolve-beyond-predictive-remote-to-drive-growth) [![Accelerating Your Customers' Adoption of Your Advanced Services](https://www.moremomentum.eu/hs-fs/hubfs/bridge-the-gap-for-adoption-advanced-services.jpg?width=880&height=451&name=bridge-the-gap-for-adoption-advanced-services.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/accelerating-customers-adoption-advanced-services) 5 min read #### [Accelerating Your Customers' Adoption of Your Advanced Services](https://www.moremomentum.eu/blog/innovation-strategy/accelerating-customers-adoption-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Feb 14, 2024, 12:42:43 PM In the evolving service industry, rapidly adopting advanced services is crucial. Service providers must strategically address adoption barriers and... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/accelerating-customers-adoption-advanced-services) [![](https://www.moremomentum.eu/hs-fs/hubfs/service-product-management.png?width=846&height=606&name=service-product-management.png)](https://www.moremomentum.eu/blog/innovation-strategy/advancing-service-product-management-for-growth) 6 min read #### [Advancing Your Service Product Management for Growth](https://www.moremomentum.eu/blog/innovation-strategy/advancing-service-product-management-for-growth) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Nov 22, 2023, 12:39:50 PM Agile Service Product Management is vital to thriving in the digital age. It encompasses the critical role of service product managers in driving... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/advancing-service-product-management-for-growth) [![Mastering New Service Introduction: The Often-Overlooked Key to Success ](https://www.moremomentum.eu/hs-fs/hubfs/successfull-new-service-introduction.jpg?width=1468&height=980&name=successfull-new-service-introduction.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/mastering-new-service-introduction-often-overlooked-key-to-success) 6 min read #### [Mastering New Service Introduction: The Often-Overlooked Key to Success](https://www.moremomentum.eu/blog/innovation-strategy/mastering-new-service-introduction-often-overlooked-key-to-success) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Oct 11, 2023, 4:20:34 PM Navigating New Service Introductions is crucial for transforming your offerings into strategic growth drivers in the digital age. From internal... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/mastering-new-service-introduction-often-overlooked-key-to-success) [![](https://www.moremomentum.eu/hs-fs/hubfs/service-innovation-methods.png?width=902&height=508&name=service-innovation-methods.png)](https://www.moremomentum.eu/blog/innovation-strategy/tailoring-right-innovation-methodology-each-phase-b2b-services) 8 min read #### [Tailoring the Right Innovation Methodology for Each Phase in B2B Services](https://www.moremomentum.eu/blog/innovation-strategy/tailoring-right-innovation-methodology-each-phase-b2b-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Sep 21, 2023, 1:27:46 PM Navigating innovation in B2B manufacturing is essential for transforming services into strategic business lines. Adopting tailored methodologies for... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/tailoring-right-innovation-methodology-each-phase-b2b-services) [![](https://www.moremomentum.eu/hs-fs/hubfs/Innovation-Strategy.jpg?width=800&height=499&name=Innovation-Strategy.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/drive-faster-service-transformation-with-innovation-strategy) 6 min read #### [Drive Faster Service Transformation with Your Innovation Strategy](https://www.moremomentum.eu/blog/innovation-strategy/drive-faster-service-transformation-with-innovation-strategy) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Sep 1, 2023, 11:33:46 AM Driving your service innovation strategy is crucial for swift and effective transformation in B2B manufacturing. By aligning with corporate goals,... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/drive-faster-service-transformation-with-innovation-strategy) [![Diversify your service innovation to boost growth](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/diversify-innovation-boost-growth-featured.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/diversify-innovation-boost-growth) 6 min read #### [Diversify your service innovation to boost growth](https://www.moremomentum.eu/blog/innovation-strategy/diversify-innovation-boost-growth) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 4, 2020, 11:14:00 AM Leading manufacturers cover a rich and wide scope of service innovations to successfully find opportunities increase value for their customers and... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/diversify-innovation-boost-growth) [![](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/experiments-reduce-risks-service-innovation-featured.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/reduce-risks-service-innovation-experiments) 5 min read #### [Reduce Risks of Service Innovation by Experiments](https://www.moremomentum.eu/blog/innovation-strategy/reduce-risks-service-innovation-experiments) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jan 30, 2020, 12:19:00 PM With experiments, you can test critical assumptions and success factors of your service innovations to avoid risks and increase chances for success. [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/reduce-risks-service-innovation-experiments) [![Embrace Market Cannibalism to Thrive](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/embrace-market-cannibalism-to-thrive-featured.jpg)](https://www.moremomentum.eu/blog/innovation-strategy/embrace-cannibalism-products-services-thrive) 4 min read #### [Embrace Cannibalism of Your Products and Services to Thrive](https://www.moremomentum.eu/blog/innovation-strategy/embrace-cannibalism-products-services-thrive) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jan 17, 2020, 9:43:00 AM Shifts in your industry will happen anyway. You need to embrace cannibalism of your products and services to thrive. The real question is; are you a... [Innovation Strategy](https://www.moremomentum.eu/blog/tag/innovation-strategy) [Read More](https://www.moremomentum.eu/blog/innovation-strategy/embrace-cannibalism-products-services-thrive) [1](https://www.moremomentum.eu/blog/tag/innovation-strategy/page/1) [2](https://www.moremomentum.eu/blog/tag/innovation-strategy/page/2) [Next](https://www.moremomentum.eu/blog/tag/innovation-strategy/page/2) Services Services - Meetings - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Service Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Service Business Review (magazine)](https://www.moremomentum.eu/services/service-business-review) - [Membership](https://www.moremomentum.eu/services/membership) Resources Resources - [Blog of insights](https://www.moremomentum.eu/blog) - [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking) - [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking) - [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19) - [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption) - [Research: Innovate in Crisis Blog of insights](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) moreMomentum moreMomentum - [About us](https://www.moremomentum.eu/about-moremomentum) - [Customer Support](https://www.moremomentum.eu/customer-support) - [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales) - [Contact us](https://www.moremomentum.eu/contact) - [Site map](https://www.moremomentum.eu/sitemap.xml) [![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png)](https://benchmarking.moremomentum.eu) - [Legal Stuff](https://www.moremomentum.eu/legal) - [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf) - [Cookie Policy](https://www.moremomentum.eu/hubfs/legal/Cookie%20Policy%202024-09-30.pdf) © 2026 moreMomentum BV [Linkedin](https://www.linkedin.com/company/18002658/) Return to top