--- title: moreMomentum Blog | Monetising service description: Monetising service | Best practices for advanced services and service innovation for manufacturers. --- [Skip to the main content.](https://www.moremomentum.eu/blog/tag/monetising-service/page/1#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - 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[ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # moreMomentum Blog Insights and articles related to your Service Transformation Journey Filter by Tag Show All Covid-19 Customer Insights Digital Services Disruption Innovation Strategy Insights from data Monetising service Service Benchmarking Service Delivery Service Innovation Service Sales Service business models Service-strategy Servitization ### Monetising service [![An advanced-service value proposition has four kinds of value that rarely line up: the value the provider envisions, the value actually delivered, the value the customer perceives, and the value the customer expects. The gaps between them are the credibility work.](https://www.moremomentum.eu/hs-fs/hubfs/value-gaps.png?width=756&height=429&name=value-gaps.png)](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) 7 min read #### [Where monetising advanced services gets hard: value-proposition credibility](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 5, 2026, 10:44:52 AM Revenue models, pricing and sales effectiveness are often the first focus when teams work on monetising advanced services. The critical foundation... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/where-monetising-advanced-services-gets-hard-value-proposition-credibility) [![Strategic importance of monetising your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/revenue-streams.jpg?width=640&height=540&name=revenue-streams.jpg)](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) 5 min read #### [Monetising Advanced Services: The Key to Success in the Service Transformation Journey for Manufacturers](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Jun 19, 2023, 12:39:11 PM In the ever-evolving landscape of manufacturing industries, companies are navigating through a service transformation journey driven by global... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/strategic-importance-monetising-advanced-services) [![How to define an adequate revenue and pricing model to monetise your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/revenue-model-600x410.jpg?width=600&height=410&name=revenue-model-600x410.jpg)](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) 4 min read #### [Define an adequate revenue and pricing model to monetise your advanced services](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 16, 2023, 11:33:20 AM Whether your service revenue is around 10% of the total business or 70%, an adequate revenue and pricing model for your various advanced service... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/define-adequate-revenue-model-and-pricing-model-for-your-advanced-services) [![](https://www.moremomentum.eu/hs-fs/hubfs/sell-value-1920-1280.jpg?width=1920&height=1280&name=sell-value-1920-1280.jpg)](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) 2 min read #### [Sell the value of your advanced services and monetise these](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Apr 3, 2023, 11:49:20 AM The ability to sell the value of your various advanced service offerings is vital to successfully monetising your (new) advanced services. As you... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/sell-value-of-advanced-services) [![Generate demand for your advanced services](https://www.moremomentum.eu/hs-fs/hubfs/generate%20demand.jpg?width=620&height=389&name=generate%20demand.jpg)](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) 2 min read #### [Generate demand for your advanced services](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 25, 2023, 3:36:39 PM The capability to generate demand is critical to monetising your (new) advanced services successfully. This goes beyond good web pages, brochures,... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/generate-demand-for-advanced-services) [![Articulate the value of your advanced services to monetise](https://www.moremomentum.eu/hs-fs/hubfs/images/pages/blog-feature-images/monetise-services-articulate-value.jpg?width=620&height=390&name=monetise-services-articulate-value.jpg)](https://www.moremomentum.eu/blog/monetising-service/articulate-value) 2 min read #### [Articulate the value of your services for successful monetisation](https://www.moremomentum.eu/blog/monetising-service/articulate-value) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Feb 13, 2023, 7:01:42 AM Monetising advanced services is a mission-critical capability for a successful service transformation. After all, we are all on an exciting journey... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/articulate-value) [![](https://www.moremomentum.eu/hs-fs/hubfs/images/pages/blog/Innovation%20-%20sustaining%20or%20growth-low.gif?width=640&height=360&name=Innovation%20-%20sustaining%20or%20growth-low.gif)](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) 2 min read #### [Sustaining versus Growth Innovation](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): May 3, 2022, 9:50:54 AM Many services businesses struggle when it comes to monetising advanced services, like you have remote services, predictive maintenance, and other... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/digital-services-by-manufactures/what-are-digital-services-by-manufactures-0-2) [![Better articulate the value to monetise services](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/monetise-services-articulate-value.jpg)](https://www.moremomentum.eu/blog/monetising-service/better-articulate-value) 2 min read #### [Better Articulate the Value to Monetise Services](https://www.moremomentum.eu/blog/monetising-service/better-articulate-value) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): May 23, 2019, 2:21:00 PM Too often we see that (new) services, solutions or features are promoted without connecting the dots to their bigger problems. [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/better-articulate-value) [![Solve bigger customer problems to monetise services](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/monetise-services-solve-bigger-problems-featured.jpg)](https://www.moremomentum.eu/blog/monetising-service/solve-bigger-customer-problems-monetise-service) 3 min read #### [Solve Bigger Customer Problems to Monetise Services](https://www.moremomentum.eu/blog/monetising-service/solve-bigger-customer-problems-monetise-service) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): May 13, 2019, 2:26:00 PM A common mistake is to solve small problems of customers. These are necessary improvements, but will not bring any growth or opportunities to... [Monetising service](https://www.moremomentum.eu/blog/tag/monetising-service) [Read More](https://www.moremomentum.eu/blog/monetising-service/solve-bigger-customer-problems-monetise-service) [![Remove obstacles for clients to monetise services](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/monetise-services-remove-obstacles-for-clients-featured.jpg)](https://www.moremomentum.eu/blog/monetising-service/remove-obstacles-for-clients-to-use-your-new-offerings) 5 min read #### [Remove obstacles for your clients to use your new offerings](https://www.moremomentum.eu/blog/monetising-service/remove-obstacles-for-clients-to-use-your-new-offerings) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen): Mar 25, 2019, 2:15:00 PM If your clients fear too many obstacles to use your new offerings, they will not see your offering as a viable solution. This block commercial... 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