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Recording & Slides from Executive Service Roundtable 

Growth Drivers for Service

What are the viable growth strategies for your business?


With Jan van Veen,
Founder & Managing Director of moreMomentum

date-icon-50x50  March 9, 2022


Watch recording & slides


202203 rt growth drivers presentation


Driving growth is hard work

Services are increasingly becoming a strategic pillar of manufacturing companies to drive revenue growth and customer loyalty.

However, growth does not come by itself.


We  will discuss how to strategise the most viable growth drivers, like:

Service Coverage

Not all businesses have a service coverage of around 75%.

So how much room is there to increase service coverage?

And if your service coverage used to be relatively low, what will make equipment owners engage with your services? They have been surviving without your services so far.

Advanced Services

We are all in a journey of moving to more advanced and high-value services. 

Which of these are desirable for your customers and really solve their problems?

Are these services a given, expected by your customers, or are they willing to pay more for these high-value services?

Does it require expanding your domain expertise and also move beyond equipment maintenance services?

Commercial Excellence

In general, service businesses of equipment and consumable manufacturers do not excel at marketing and sales.

What does it take to:

  • Increase your market share of the total asset life cycle budget of your customers?
  • Increase contract penetration or attach rate?
  • Commercialise advanced services?

Sharing relevant insights from the Service Transformation Benchmark

In our introductory presentation, we will also share relevant insights coming from the Service Transformation Benchmark. 

Benchmark Report Mockup 300x700

Who is joining the Executive Service Roundtables, and why?

The monthly Executive Service Roundtable sessions are ideal for:

  • Global service leaders
  • Regional service leaders
  • Service development leaders
  • Service marketing and sales leaders

who want to

Leverage collective knowledge and experience 


Exchange experience and knowledge with your peers acrosss industries.

moreMomentum experts will share their knowledge from research and their large network in service industries.

Learn from the Service Transformation Benchmark


We will share relevant insights from the ongoing Service Transformation Benchmark to provide data and evidence to back up the experiences that are being shared.

Expand their network of like-minded peers


During these monthly Executive Service Roundtable sessions, you will meet many like-minded service executives for further 1-1 exchange.

Being well connected is critical for successful service leaders in a volatile environment like services.

Watch Recording & Slides


You are in good company with service leaders from companies like


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Agenda of Each Roundtable

10:00 / 16:00
by Jan van Veen
Presentation of challenges and strategies revealed by the moreMomentum Service Community and the Service Transformation Benchmark to kick of the discussion.
10:20 / 16:20
all participants
Discuss any questions you have based on the presentation.
10:40 / 16:40
Peer discussions
smaller groups
In smaller groups, we will have a lively discussion on key challenges as well as strategies and best practices (that work and do not work considering different market dynamics).
11:20 / 17:20
Wrap up
by Jan van Veen
We will wrap up the meeting with some key take-aways and questions to further elaborate on during next Executive Service Roundtable sessions.
11:30 / 17:30