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Recording & Slides from Executive Service Roundtable 

Monetise Advanced Services

What are critical strategies and success factors to monetise advanced services?


With Jan van Veen,
Founder & Managing Director of moreMomentum

date-icon-50x50  April 13, 2022
date-icon-50x50  May 10, 2022


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Roundtable Monetise Advanced Services thumbnail slide deck


Monetising advanced services is easier said than done

What are critical strategies and success factors to monetise advanced services?

Most manufacturers and technical service providers are developing advanced services like remote services, predictive services and data-driven services.

The challenge is, that often customers are not willing to pay for these services. Maybe they even expect lower prices.

While your investments to develop the (technical) infrastructure and advanced capabilities are significant.


We will discuss critical strategies and success factors that generate revenue streams from advanced services, like:

Solve bigger customer problems

With the ongoing digitalisation of customers' operations and the maintenance of their equipment, customers are facing new or other challenges and problems.

Which are these (new) customer problems?

And how do your advanced services solve these?

Articulate the customer value

Customers do not want to pay for what you do and the advanced technology you have.

They do want to pay for the value they get. Service providers have to "connect the dots" for their customers and clearly articulate and demonstrate the value they will get.

Solution Selling

As services become more advanced, marketing and sales need to advance as well. Many aspects change:

  • Decision-makers.
  • Subject matter.
  • Selling skills.
  • Buying obstacles.
  • Sales process

Sharing relevant insights from the Service Transformation Benchmark

In our introductory presentation, we will also share relevant insights coming from the Service Transformation Benchmark. 

Benchmark Report Mockup 300x700

Who is joining the Executive Service Roundtables, and why?

The monthly Executive Service Roundtable sessions are ideal for:

  • Global service leaders
  • Regional service leaders
  • Service development leaders
  • Service marketing and sales leaders

who want to

Leverage collective knowledge and experience 


Exchange experience and knowledge with your peers acrosss industries.

moreMomentum experts will share their knowledge from research and their large network in service industries.

Learn from the Service Transformation Benchmark


We will share relevant insights from the ongoing Service Transformation Benchmark to provide data and evidence to back up the experiences that are being shared.

Expand their network of like-minded peers


During these monthly Executive Service Roundtable sessions, you will meet many like-minded service executives for further 1-1 exchange.

Being well connected is critical for successful service leaders in a volatile environment like services.

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You are in good company with service leaders from companies like


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Agenda of Each Roundtable

10:00 / 16:00
by Jan van Veen
Presentation of challenges and strategies revealed by the moreMomentum Service Community and the Service Transformation Benchmark to kick of the discussion.
10:20 / 16:20
all participants
Discuss any questions you have based on the presentation.
10:40 / 16:40
Peer discussions
smaller groups
In smaller groups, we will have a lively discussion on key challenges as well as strategies and best practices (that work and do not work considering different market dynamics).
11:20 / 17:20
Wrap up
by Jan van Veen
We will wrap up the meeting with some key take-aways and questions to further elaborate on during next Executive Service Roundtable sessions.
11:30 / 17:30