Executive Service Roundtable - Monetise Advanced Services

With Jan van Veen,
Founder & Managing Director of moreMomentum

	April 13, 2022
	May 10, 2022

Watch recording & slides

Roundtable Monetise Advanced Services thumbnail slide deck

Monetising advanced services is easier said than done

What are critical strategies and success factors to monetise advanced services?

Most manufacturers and technical service providers are developing advanced services like remote services, predictive services and data-driven services.

The challenge is, that often customers are not willing to pay for these services. Maybe they even expect lower prices.

While your investments to develop the (technical) infrastructure and advanced capabilities are significant.

We will discuss critical strategies and success factors that generate revenue streams from advanced services, like:

Solve bigger customer problems

With the ongoing digitalisation of customers' operations and the maintenance of their equipment, customers are facing new or other challenges and problems.

Which are these (new) customer problems?

And how do your advanced services solve these?

Articulate the customer value

Customers do not want to pay for what you do and the advanced technology you have.

They do want to pay for the value they get. Service providers have to "connect the dots" for their customers and clearly articulate and demonstrate the value they will get.

Solution Selling

As services become more advanced, marketing and sales need to advance as well. Many aspects change:

Decision-makers.
Subject matter.
Selling skills.
Buying obstacles.
Sales process

Leverage collective knowledge and experience

Exchange experience and knowledge with your peers acrosss industries.

moreMomentum experts will share their knowledge from research and their large network in service industries.

Learn from the Service Transformation Benchmark

We will share relevant insights from the ongoing Service Transformation Benchmark to provide data and evidence to back up the experiences that are being shared.

Expand their network of like-minded peers

During these monthly Executive Service Roundtable sessions, you will meet many like-minded service executives for further 1-1 exchange.

Being well connected is critical for successful service leaders in a volatile environment like services.

Watch Recording & Slides

You are in good company with service leaders from companies like

10:00 / 16:00

Introduction

by Jan van Veen

Presentation of challenges and strategies revealed by the moreMomentum Service Community and the Service Transformation Benchmark to kick of the discussion.

10:20 / 16:20

Q&A

all participants

Discuss any questions you have based on the presentation.

10:40 / 16:40

Peer discussions

smaller groups

In smaller groups, we will have a lively discussion on key challenges as well as strategies and best practices (that work and do not work considering different market dynamics).

11:20 / 17:20

Wrap up

by Jan van Veen

We will wrap up the meeting with some key take-aways and questions to further elaborate on during next Executive Service Roundtable sessions.

Recording & Slides from Executive Service Roundtable

Monetise Advanced Services

What are critical strategies and success factors to monetise advanced services?

With Jan van Veen,
Founder & Managing Director of moreMomentum