Recording & Slides from Executive Service Roundtable

How to Monetise Advanced Services 

Generating revenue streams to drive ROI and growth  
 

With Jan van Veen,
Founder & Managing Director of moreMomentum

date-icon-50x50  November 23, 2022
date-icon-50x50  November 24, 2022

 

Watch recording & slides

 

Roundtable Monetise Advanced Services 202211-

 

Probably you are on a journey – just like most manufacturers - to launch advanced services like remote services, predictive maintenance, outcome-based services, or even product-as-a-service offerings.  

However, practice shows it can be a challenge to convince your customers of the value. They may not be willing to pay extra for these services and may even expect lower prices. 

A lack of ROI could limit the budget to invest in vital development and cause you to fall behind the competition.  

Solve bigger customer problems 

  • With the ongoing digitalisation of customers' operations and the maintenance of their equipment, customers are facing new or other challenges and problems. 
  • Which are these (new) customer problems? 
  • And how do your advanced services solve these? 

Articulate customer value 

  • Customers do not want to pay for what you do and the advanced technology you use. 
  • They do want to pay for the value they get. How to "connect the dots". 
  • How to demonstrate value of less visible service delivery and interaction? 

Remove obstacles for customers to adopt 

  • Your customers can encounter serious obstacles when using your new solutions and services. 
  • What are these obstacles? 
  • How can you help them overcome these obstacles? 

Sharing relevant insights from the Service Transformation Benchmark

In our introductory presentation, we will also share relevant insights coming from the Service Transformation Benchmark. 

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Who is joining the Executive Service Roundtables, and why?

The monthly Executive Service Roundtable sessions are ideal for:

  • Global service leaders
  • Regional service leaders
  • Service development leaders
  • Service marketing and sales leaders

Leverage collective knowledge and experience 

 

Exchange experience and knowledge with your peers acrosss industries.

moreMomentum experts will share their knowledge from research and their large network in service industries.

Learn from the Service Transformation Benchmark

 

We will share relevant insights from the ongoing Service Transformation Benchmark to provide data and evidence to back up the experiences that are being shared.

Expand their network of like-minded peers

 

During these monthly Executive Service Roundtable sessions, you will meet many like-minded service executives for further 1-1 exchange.

Being well connected is critical for successful service leaders in a volatile environment like services.

Watch Recording & Slides

 

You are in good company with service leaders from companies like

 

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Agenda of Each Roundtable

10:00 / 16:00
Introduction
by Jan van Veen
Presentation of challenges and strategies revealed by the moreMomentum Service Community and the Service Transformation Benchmark to kick of the discussion.
10:20 / 16:20
Q&A
all participants
Discuss any questions you have based on the presentation.
10:40 / 16:40
Peer discussions
smaller groups
In smaller groups, we will have a lively discussion on key challenges as well as strategies and best practices (that work and do not work considering different market dynamics).
11:20 / 17:20
Wrap up
by Jan van Veen
We will wrap up the meeting with some key take-aways and questions to further elaborate on during next Executive Service Roundtable sessions.
11:30 / 17:30
Closing