moreMomentum as Service Transformation Institute

Accelerating Service Transformation Through Shared Knowledge and Momentum

moreMomentum introduces The Service Transformation Institute — a member-led, cross-functional platform that equips B2B manufacturers to accelerate service transformation and growth through strategic, actionable knowledge and collaboration among peers and teams.

Shaped Through Dialogue with the Industry

Our new value proposition and service portfolio were shaped through extensive panel discussions with service executives and strategists, service innovation teams, service product managers, and service marketing and sales managers from leading B2B manufacturers.

In these conversations with members, customers, and potential members, a clear insight emerged:
gaps in organisational knowledge and capability are one of the most vital challenges in driving the pace of service transformation and business growth.

These discussions confirmed that accelerating transformation requires more than strategy and technology — it depends on how effectively organisations develop, align, and apply the right knowledge across their service functions.

Three Core Challenges to Navigate

The dialogue with the industry revealed three common areas that determine how fast and effectively organisations can progress:

• Overload and noise
  Teams are overwhelmed by fragmented, vendor-driven, or superficial information that makes it hard to see what truly matters.
• The knowing–doing gap
  Even proven models and frameworks require translation and context to turn ideas into action.
• Limited foresight
  Organisations need stronger capabilities to anticipate shifts in technology, service models, and customer expectations.

Rather than obstacles, these represent strategic priorities — opportunities to strengthen how service organisations learn, align, and lead transformation together.

Industry Priorities for the Next Stage of Transformation

Across discussions, service leaders expressed a shared ambition: to build stronger knowledge foundations and organisational learning ecosystems that align teams, inform decisions, and accelerate progress.

They identified four critical needs:

• Trusted frameworks and benchmarks to shape strategy and guide decisions.
• Actionable, context-rich insights grounded in peer experience and real-world practice.
• Cross-functional collaboration spaces connecting strategy, innovation, product, marketing, and sales teams.
• Strategic foresight and early trend signals to navigate emerging challenges with confidence.

The Service Transformation Institute

To meet these priorities, moreMomentum has evolved into The Service Transformation Institute — a member-led ecosystem that connects service leaders and teams across all key business functions.

We work with and equip:

• Service Executives and Strategists – defining direction, ambition, and growth models.
• Service Innovation Teams – creating new, value-adding, and digital service solutions.
• Service Product Managers – shaping competitive and scalable service portfolios.
• Service Marketing and Sales Managers – developing strong value propositions and market engagement.

Our Portfolio of Offerings

• Knowledge Hub – Curated frameworks, models, and real-world examples.
• Service Business Review – Online magazine with peer insights, industry trends, and cases.
• Service Business Academy – Courses and workshops to develop service business leadership.
• Cross-Functional Knowledge Sprints – Peer-driven missions tackling key transformation themes.
• Functional Excellence Circles – Trusted spaces for benchmarking and exchange among peers.
• ServiceTech Compass – Guidance for confident technology and digital investment decisions.
• Service Transformation Benchmark – Comparative insights to align strategies and actions.

Member-Led, Corporate-Focused, and Collaborative

At its core, The Service Transformation Institute is steered by its members, ensuring every program, theme, and resource addresses real challenges and ambitions from the field.

Membership is primarily designed for corporate organisations, enabling cross-functional participation across service leadership, innovation, product, marketing, and sales.

At the same time, individual memberships are available for professionals seeking personal development or representing smaller organisations.

Building Momentum for Growth and Resilience

With this renewed direction, we help B2B manufacturers:

• Accelerate profitable service growth through innovation and digitalisation.
• Strengthen organisational knowledge and foresight to drive continuous transformation.
• Build alignment and collaboration across service business functions.
• Maintain a winning pace of change in complex and fast-evolving markets.

By equipping service executives, strategists, innovation teams, product managers, and marketing and sales leaders with shared, actionable knowledge,

The Service Transformation Institute enables organisations to build the clarity, capability, and confidence needed to thrive through service transformation — and shape the future of services in B2B manufacturing.