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Service Transformation Summit


Advancing Your Service Innovation Capabilities  

And accelerate growth in the digital era


June 5-6, 2024 | Art'otel Amsterdam

Secure my seats now!

Keep me posted about this summit


After-movie of the Summit in November, 2023

Focus on
1 challenge



Are you striving to innovate your services in the highly dynamic, digital era?

Are you worried about falling behind in the race towards digital transformation?

You are not alone. Your fellow leaders face similar challenges and are finding innovative ways to overcome them.

Join us at the Service Innovation Summit to:

  • Elevate your innovation game.
  • Find the winning edge to accelerate growth in the digital era.
  • Connect with peers, unveil groundbreaking strategies, and draw wisdom from industry leaders who have surmounted analogous hurdles.

Don't let this opportunity slip away. Break through the barriers of traditional services and unleash the true potential of service innovation in your organisation.

To drive growth, we must offer new innovative high-value services, capturing new market segments.


Driving growth through service innovation presents significant challenges:

  • Scarce resources for service development.
  • Absence of dedicated service product management teams.
  • Immature capability for service innovation and service product management.
  • Limited support from other functions and leadership.
  • Falling into the commodity trap, leading to standard and incomplete services.

Key topics we will discuss

Driving Service Innovation Strategy

Today's competitive landscape requires not just innovating for the present but also envisioning future growth. You can develop a robust and versatile service innovation strategy by focusing on a tri-fold timeline (today, tomorrow, and the day after tomorrow). 

We will discuss how to distinguish between different types of innovation and allocate resources accordingly, establishing a harmonious alignment with your broader service transformation strategy. 

The crucial importance of this strategy lies in its capacity to foster both immediate results and long-term prosperity while securing buy-in from key stakeholders.

Read the blog: Drive Faster Service Transformation With Your Innovation Strategy

Succeed With The Best Innovation Methodologies

In the rapidly evolving world of service provision, employing the right innovation methodology can be the cornerstone for success. The wide choice can often be overwhelming, so understanding and selecting the appropriate approach is essential.

We will discuss the various innovation methodologies — from business model innovation and ideation techniques to the Lean Start-Up approach, service design principles, and stage gate innovation — and delve into the scenarios, highlighting when each methodology shines and when it might be less applicable.

By mastering these methodologies, organizations can streamline their innovation processes, create relevant solutions, mitigate risks, and build a competitive position to drive growth.

Read the Blog: Tailoring The Right Innovation Methodology For Each Phase In B2B Services

New Service Introduction

Many new products and services fail due to poor introduction. This critical phase is about two core dimensions: preparing the internal organisation for a successful launch and commercialising the service to gain maximum market traction.

We will delve deep into strategies that ensure both:

  • Internal readiness: aligning teams, refining processes, and setting the right infrastructure.
  • Effective commercialisation:  positioning the service aptly in the market, pricing strategies, and stakeholder engagement.  

By mastering the nuances of service introduction, organisations can ensure a smooth internal transition while capitalising on market opportunities.

Read the Blog: Mastering New Service Introduction: The Often-Overlooked Key To Success

Agile Service Product Management

Agile service product management is crucial for staying competitive in the dynamic digital landscape.

This has a pivotal role in fulfilling customers' changing demands, driving service revenue and service transformation, and integration across functions like service innovations, marketing, and sales. Focusing on strategic, operational, and market aspects, it highlights the use of agile methodologies for rapid adaptation and effective service delivery.

We'll explore how this approach is key to successful service transformation and growth in the service business.

Read the Blog: Advancing Your Service Product Management For Growth

Secure my seats now!

Get a quote!

€1.799 per person
(including dinner and networking drinks).

Special prices apply for multiple tickets and members.

Cancellations will be 100% refunded till February 6th.


Keep me posted about the summits

Impressions of Past Summits

The smaller setting allows for much more focused and in-depth conversations. In this Service Transformation Summit, we go deep on a specific topic, I think it's beneficial, especially knowing that there will be other summits to cover other topics.
Navè Orgad
Director, Business Development & Customer Experience, Konecranes
We got a lot of ideas, a lot of good examples. Some of them we can implement immediately. Some others we have to think about and see how it will work for us. This Summit has given us a kind of a long list of opportunities.
Olivier Cocheril
Vice-President Asset Performance & Maintenance Solutions, Sidel
It is very interesting to discuss with your peers and also learn from each other how to break through the barriers and challenges. The Service Transformation Summit is really practitioners-only. So there are no vendors around trying to sell me. The big benefit is that you can be much more open up compared to some other events, without ending up in a marketing funnel.
Vincent Sieben
Head of Marketing Services & Solutions, Philips

Speakers - your peers

Finning_CAT Kelly Cole  

General Manager, Electrical Power at Finning UK & Ireland

Kelly Cole is a seasoned professional in the field of electrical power, currently serving as the General Manager at Finning UK & Ireland. 

Kelly's journey began at GE Aviation where served in various roles, including as a Regional Director for Commercial Field Service and as CFM Life Cycle Growth Leader for EMEA. 

Finning UK & Ireland is the world's largest Caterpillar dealer, delivering unparalleled service for over 90 years. With a firm commitment to service excellence, the company is headquartered in Cannock, UK, and provides its services across the UK and Ireland.

The company operates in various industries, including mining, construction, petroleum, forestry, and a wide range of power systems applications. It is also involved in diverse industrial markets such as oil & gas, electric power, marine, industrial applications, earthmoving & construction, industrial & waste, extraction & paving, and agriculture.

Finning's service capabilities extend beyond simply selling and renting equipment. The company provides parts and service for equipment and engines, delivering solutions that allow customers to achieve the lowest equipment owning and operating costs while maximizing uptime. This commitment to customer success, combined with their broad product support infrastructure, sets them apart in the industry.

Globally, Finning employs over 12,000 people and operates in three geographies, with the head office located in Vancouver, Canada



sidel 500x352

Francois Lejard

Executive Vice President Services

Francoi Lejard joined Sidel in 1991 as part of the Services organisation, subsequently fulfilling roles in Project Management, Sales, Regional Management, Marketing and Business Development, before spearheading Sales Management in the Middle East, where he developed and led Sidel's regional subsidiary.

François subsequently assumed senior-management roles in Europe, including most recently Sales Vice President ECA, where he has been instrumental in consolidating our Northern Europe Region and developing our presence and business in the ECA Region. François holds a degree in European business from
LTP J. D'Arc in France.

Sidel is a leading provider of equipment, services and complete solutions for packaging liquids, foods, home and personal care products in PET, can, glass and other materials.

People all over the world consume products packaged by Sidel Group solutions every day. Each of those packaging solutions is developed according to our goal to deliver the highest quality standards to consumers.

There are close to 40,000 Sidel Group machines in operation in over 190 countries today. Every one of them is the result of over 170 years of proven.


francois lejard

GEA GroupLucas Rigotto  

Senior Vice President, Chief Service Officer at GEA Group, Liquid and Powder Technologies Division

GEA is one of the largest technology suppliers for food processing and a wide range of other industries. The global group specializes in machinery, plants, as well as process technology and components. GEA provides sustainable solutions for sophisticated production processes in diverse end-user markets and offers a comprehensive service portfolio.



Endress+Hauser GroupFrancois Ichtertz  

Director Service Innovation at Endress+Hauser Group

Francois Ichtertz has consistently moulded his career in the field of digitalization, establishing himself as both a seasoned expert and a proficient leader. In diverse leadership roles, he has directed global teams toward a shared objective: providing valuable guidance to large industrial clients in leveraging digital technology effectively for practical applications.

In his previous role, he spearheaded the initiation of a new digital and IIoT program, collaborating with his teams to establish Endress+Hauser's Netilion IIoT platform. He successfully launched the first SaaS-based digital services.

Francois holds a Master of Advanced Studies in Computer Science and Automation from the University of Haute Alsace in France. His passion lies in transforming organizations through digitalization and agility.

Currently, as the Director of Innovation and head of the global service portfolio at the Endress+Hauser Group, he has a dual focus. On one hand, he aims to bring innovation in products and services closer together, and on the other, he seeks to incorporate more technology as a means of differentiation.

Endress+Hauser is a global leader in measurement instrumentation, services and solutions for industrial process engineering. We provide process solutions for flow, level, pressure, analytics, temperature, recording and digital communications, optimizing processes in terms of economic efficiency, safety and environmental impact. Our customers come from various industries, including chemical, food and beverage, life sciences, power and energy, mining, minerals and metals, oil and gas and water and wastewater.


Francois Ichtert

Your Hosts

Jan van Veen

Jan van Veen

Founder & Managing Director


Danielė Masiulytė

Community Coordinator

Who is attending

The Service Transformation Summit on Mastering Service Strategy Execution is designed for service leaders, executives, and developers who are seeking to accelerate the pace of their service transformation.

If you are involved in a service business undergoing transformation, on a mission to drive the service transformation, or looking for practical strategies and insights to drive growth, this summit is for you.

The typical role of participants in this summit are:

  • Global heads of service.
  • Regional service leaders.
  • Service strategy leaders.
  • Service innovation leaders.

Benefits of our format

In-depth exchange of experiences and insights:

  • 4 high-quality 30-minute presentations from your peers (4 is enough!).
  • 4 extensive 1-hour well-moderated discussion sessions in smaller groups.
  • Moderated Q&A sessions with each speaker.

And on top of the discussion sessions, more time for networking:

  • 1-hour buffet lunches on both days.
  • 30-minute networking breaks.
  • Social event and dinner on day 1.


  • We focus on a specific topic, leading to actionable insights.
  • Only your peers present.
  • moreMomentum-experts help prepare the presentations.
  • We allow extensive time for in-depth discussion sessions moderated by speakers and moreMomentum-experts.
  • You only meet practitioners, no consultants or solution providers.
  • After the summit, you will receive an insightful report to share with your colleagues.

Secure my seats now!

Get a quote!

€1.799 per person
(including dinner and networking drinks).

Special prices apply for multiple tickets and members.

Cancellations will be 100% refunded till February 6th.


Keep me posted about the summits

Impressions of Past Summits


Wednesday - June 5

Jan van Veen
An overview of the drivers for quick pace and fluid service strategy execution to drive growth and your service transformation.
Lucas Rigotto (GEA)
Innovation for Growth in Services
Innovation for Growth in Services & Service Innovation Strategy
Continue discussions
Innovation for Growth in Services & Service Innovation Strategy
Kelly Cole (Finning)
Leveraging Deep Customer Insights for Customer-Centric Innovation
Customer-centric innovation and Deep customer insights
Continue discussions
Customer-centric innovation and Deep customer insights

Thursday - June 6

Jan van Veen
Francois Lejard (Sidel)
A Good Service Innovation Process Drives Success


Service innovation methodologies and tactics

Networking & refreshment
François Ichtertz (Endress + Hauser)
Driving Internal Readiness to Sell and Deliver New Services

New service introduction

Continue discussions
New service introduction
Jan van Veen (moreMomentum)

Managing the lifecycle of your service portfolio


Service-product management

Summary of the Summit

We will conclude the interactive summit, packed with in-depth discussion sessions, with a final panel discussion with the presenters to describe the key takeaways.

Closing remarks
Jan van Veen

For those who are not in a rush, we can continue networking with some refreshments.

Secure my seats now!

Get a quote!

€1.799 per person
(including dinner and networking drinks).

Special prices apply for multiple tickets and members.

Cancellations will be 100% refunded till February 6th.


Keep me posted about the summits

Impressions of Past Summits

Really relaxed, but also very, very relevant. The format is stimulating not really staying at the surface of topics but really proposing ideas that everybody can take back
Chiara Maiello
Senior Director Global Services, Thermo Fisher Scientific
What sets the Service Transformation Summit apart from other conferences is the small group. It's easier to interact with other participants, it's easier to get together and easier to deep-dive on the key topics with key people. So for me, that's what I appreciated.
Francois Lejard
Executive Vice President Services, Sidel
The high quality of the Members means you can learn a lot and talk in a high-quality manner.
Roman Hauke
Plasser & Theurer Export von Bahnbaumaschinen

The location

Art'otel Amsterdam


Comfortable, convenient and tasteful


And very easy to reach by car, plane, and train:

Carpark underneath the building. 
Indoor walk of 10 minutes from Arrivals, Departures and Train station