7 min read
Jan van Veen: Jun 5, 2026 10:44:52 AM
Revenue models, pricing and sales effectiveness are often the first focus when teams work on monetising advanced services. The critical foundation sits earlier, in the credibility of the value proposition itself. A revenue model only delivers when...
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8 min read
Jan van Veen: Apr 14, 2025 1:26:32 PM
As service delivery shifts to digital and remote channels, building and maintaining customer trust has never been more crucial. While remote...
8 min read
Jan van Veen: Apr 9, 2025 10:19:19 AM
Different types of service innovation need different teams, decisions, and support to succeed.
9 min read
Jan van Veen: Apr 3, 2025 9:46:52 AM
For years, manufacturers had an edge with their installed base. But with AI, data, and platforms reshaping the landscape, competition is...
10 min read
Jan van Veen: Mar 25, 2025 11:59:26 AM
Trust-building in digital services is no longer what it once was. Manufacturers require a new approach to remain competitive and maintain strong...
8 min read
Jan van Veen: Mar 18, 2025 1:03:16 PM
A balanced mix of sustaining, adjacent, and transformational innovations is essential for long-term success in B2B manufacturing, but many companies...
4 min read
Jan van Veen: Mar 10, 2025 1:36:49 PM
Outcome-based services" have become a buzzword in the service industry, often associated with new pricing models, performance guarantees, or...
5 min read
Jan van Veen: Mar 3, 2025 6:43:54 PM
To drive sustainable growth and differentiation, B2B manufacturers must expand their service innovation beyond predictive and remote services by...
9 min read
Jan van Veen: Feb 27, 2025 10:22:05 AM
To achieve sustained growth, service leaders must go beyond common trends and develop strategies rooted in structured growth patterns, unique...
5 min read
Jan van Veen: Feb 24, 2025 10:25:36 PM
Drive growth by solving emerging customer needs, while enhancing existing The service landscape for B2B manufacturers is evolving rapidly. While many...
