--- title: moreMomentum - Why Service Transformation description: B2B manufacturers must evolve by integrating services and software into their business models to remain competitive and drive growth in a rapidly changing market. image: https://www.moremomentum.eu/hubfs/images/signature-solution/drivers-for-service-transformation-overview.png --- [Skip to the main content.](https://www.moremomentum.eu/why-service-transformation#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) - [The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - [Why Service Transformation](https://www.moremomentum.eu/why-service-transformation) - [What Service Transformation Involves](https://www.moremomentum.eu/what-service-transformation-involves) - [Why Service Transformation Stalls](https://www.moremomentum.eu/why-service-transformation-stalls) - [How Manufacturers Can Move Forward](https://www.moremomentum.eu/how-manufacturers-can-move-forward) - [Services](https://www.moremomentum.eu/services/overview-membership-services) - [Memberships](https://www.moremomentum.eu/services/membership) - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) Search [![Schedule a Call](https://no-cache.hubspot.com/cta/default/4208295/interactive-192597254762.png)](https://www.moremomentum.eu/hs/cta/wi/redirect?encryptedPayload=AVxigLKX10nAUwIJ%2Favlj%2FPC34nl5MFirk2EpbLxesWIQdl9Lm7sUvEHClwzcTKpSVqRNslZO1WsV2jAZxdSJqxbcwrEXZrGCQaJpClEwsLQz%2BrsEg0MmO8b4akRHR2%2BiC4z4xyUf8OUJ0qEJ92TWrbTIypMozZXhSHRAUpa8GtcDIFN9fkACT%2Fhv%2BBhLKviEA%3D%3D&webInteractiveContentId=192597254762&portalId=4208295) Toggle Menu Search Toggle Menu [![Schedule a Call](https://no-cache.hubspot.com/cta/default/4208295/interactive-192597254762.png)](https://www.moremomentum.eu/hs/cta/wi/redirect?encryptedPayload=AVxigLKX10nAUwIJ%2Favlj%2FPC34nl5MFirk2EpbLxesWIQdl9Lm7sUvEHClwzcTKpSVqRNslZO1WsV2jAZxdSJqxbcwrEXZrGCQaJpClEwsLQz%2BrsEg0MmO8b4akRHR2%2BiC4z4xyUf8OUJ0qEJ92TWrbTIypMozZXhSHRAUpa8GtcDIFN9fkACT%2Fhv%2BBhLKviEA%3D%3D&webInteractiveContentId=192597254762&portalId=4208295) - [The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - [Why Service Transformation](https://www.moremomentum.eu/why-service-transformation) - [What Service Transformation Involves](https://www.moremomentum.eu/what-service-transformation-involves) - [Why Service Transformation Stalls](https://www.moremomentum.eu/why-service-transformation-stalls) - [How Manufacturers Can Move Forward](https://www.moremomentum.eu/how-manufacturers-can-move-forward) - [Services](https://www.moremomentum.eu/services/overview-membership-services) - [Memberships](https://www.moremomentum.eu/services/membership) - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) # Why Manufacturers Must Evolve Through Services Markets are changing fast. To remain competitive, B2B manufacturers must enrich their business models, expanding beyond hardware with new services, data-driven solutions, and software. [Read more about what this transformation really involves...](https://www.moremomentum.eu/what-service-transformation-involves) ![services shifting to a strategic growth engine](https://www.moremomentum.eu/hs-fs/hubfs/services%20shifting%20to%20a%20strategic%20growth%20engine.png?width=1631&height=737&name=services%20shifting%20to%20a%20strategic%20growth%20engine.png) ## Manufacturing Markets are Shifting B2B manufacturers face multiple pressures and opportunities at once: - **Commoditisation** and increasing competition in equipment and product-related services. - **Digital transformation** of the industry and value chain, with new opportunities and potentially disrupting markets. - **Sustainability** requirements are reshaping customer priorities. - **Customers** are reconsidering what to outsource or keep in-house as their priorities evolve. To respond, manufacturers are expanding their value propositions with: - High-value, data-driven solutions and platforms. - Sustainability-focused solutions. - Flexible delivery models: DIY, Do-It-With-Me, or Done-For-Me. These shifts push services from a supporting role into a strategic driver of competitiveness. ![drivers-for-service-transformation-overview](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/drivers-for-service-transformation-overview.png?width=1800&height=1013&name=drivers-for-service-transformation-overview.png) ## Services are becoming strategic growth engines Traditionally, services were an operational aftermarket function, focused on maintenance, repair, and spare parts. Today, they are becoming a strategic growth engine, driven by: - Efficiency gains - Monetisation of new services - Digitalisation - Changing customer priorities - Sustainability goals This evolution turns services into a profit centre and a key differentiator in the market. **[See how this transformation affects your entire organisation](https://www.moremomentum.eu/what-service-transformation-involves)** ![services shifting to a strategic growth engine](https://www.moremomentum.eu/hs-fs/hubfs/services%20shifting%20to%20a%20strategic%20growth%20engine.png?width=1631&height=737&name=services%20shifting%20to%20a%20strategic%20growth%20engine.png) ## The Opportunities Are Big—But So Are the Risks The shift creates many growth opportunities, but also risks losing competitive position. Manufacturers no longer compete only with equipment brands. They also face competition from: - Third-party service providers - Integrators and platform solutions Delaying this shift risks losing direct access to customers and control over strategic revenue streams. > The question is no longer whether to act, but how you can drive a winning pace in your service transformation and growth.   ![Shifting competitive landscape](https://www.moremomentum.eu/hs-fs/hubfs/Shifting%20competitive%20landschape.png?width=1583&height=1013&name=Shifting%20competitive%20landschape.png) ## Why This Matters Now Manufacturers are at a critical point. Enriching the business model with services and software is no longer optional—it’s essential for maintaining competitiveness, resilience, and growth. Those who move now secure their position. Those who delay risk losing relevance.   Continue reading **[what service transformation really involves](https://www.moremomentum.eu/what-service-transformation-involves)** ![leaders vs laggards in transformation](https://www.moremomentum.eu/hs-fs/hubfs/leaders%20vs%20laggards%20in%20transformation.png?width=1080&height=720&name=leaders%20vs%20laggards%20in%20transformation.png) Services Services - Meetings - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Service Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Service Business Review (magazine)](https://www.moremomentum.eu/services/service-business-review) - [Membership](https://www.moremomentum.eu/services/membership) Resources Resources - [Blog of insights](https://www.moremomentum.eu/blog) - [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking) - [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking) - [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19) - [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption) - [Research: Innovate in Crisis Blog of insights](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) moreMomentum moreMomentum - [About us](https://www.moremomentum.eu/about-moremomentum) - [Customer Support](https://www.moremomentum.eu/customer-support) - [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales) - [Contact us](https://www.moremomentum.eu/contact) - [Site map](https://www.moremomentum.eu/sitemap.xml) [![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png)](https://benchmarking.moremomentum.eu) - [Legal Stuff](https://www.moremomentum.eu/legal) - [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf) - [Cookie Policy](https://www.moremomentum.eu/hubfs/legal/Cookie%20Policy%202024-09-30.pdf) © 2026 moreMomentum BV [Linkedin](https://www.linkedin.com/company/18002658/) Return to top