Generate demand for your advanced services
The capability to generate demand is critical to monetising your (new) advanced services successfully.This goes beyond good web pages, brochures, and...
1 min read
Jan van Veen
Aug 31, 2020 6:40:00 PM
The biggest mistake we can make is being stuck in business-as-usual and operational thinking. The big opportunity to thrive during and after this crisis is to fast track digital innovation.
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Recently, I have been speaking with many service leaders in the moreMomentum Services Community and others about the impact of Covid-19 on their service business.
We recognise three categories of service business. Those who are:
Together with the leading service leaders (category 3 above), we believe:
This is why we conducted a research in June-July 2020 – in collaboration with Field Service Asia and Field Service News – into “Innovate your way out of the Covid-Crisis”
During the Virtual Summit of Field Service Asia, Jan van Veen (moreMomentum) and Kris Oldland (Field Service News) presented the summary of the findings.
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The capability to generate demand is critical to monetising your (new) advanced services successfully.This goes beyond good web pages, brochures, and...
Monetising advanced services is a mission-critical capability for a successful service transformation. After all, we are all on an exciting journey...
It was a pleasure to be at the Field Service Connectt 2022 in Albans (UK) and an honour to chair this event.Some key takeaways in short? Here you go.