How to launch new services successfully

Introduction

It is often a struggle to successfully bring new services and solutions to the market.    

For example, many service businesses struggle to   

• Convince their customers about the value of their advanced (remote) services.  
• Get their colleagues in sales, marketing, product development, etcetera aligned  

  In essence, there are 3 causes:  

1. The new service or solution is not viable (yet). 
2. Neither the service nor solution nor the market is ready for scaling up to all customers.
3. Service businesses do not have mature New Service Introduction or Service Lifecycle Management capabilities.  

In the Executive Service Roundtable of February, we discuss vital concepts for New Service Introduction and Service Lifecycle Management you need to successfully launch new service offerings.   

• Different focus in different phases. 
• Operationalising new services.
• Commercialising new services.

Kick-Off meeting

February 23 & 24

Key topics discussed:

• Different focus in different phases:
  
  • From innovators, early adopters to the majority.
  • From “product-market-fit” to scaling up.
• Operationalising new services:
  
  • Delivery capacity.
  • Serviceability.
  • Commercial capacity.
• Commercialising new services:
  
  • Targeting early adopters vs the majority.
  • Marketing and sales campaigns.
  • Re-loading your branding.

Our presentations at the beginning of every Kick-Off meeting are accessible to everyone.

The peer discussions after these presentations are for (free) members only.

• Become a (free) member now to join the full Kick-Off meetings.
• Or try one full session first - reserve your seat above).

I am already (free) member - this website does not recognise me

View the recording, slides and meeting notes

Only (free) members have access to recordings, slide decks and meeting notes of Kick-Off meetings:

• With a Free Roundtable membership, you will have access to the materials of the Kick-Off meetings you attended.
• With a Flex Access Roundtable membership, you will have access to the materials of all kick-off meetings, also of those for which you did not reserve or did not attend.

Overview of meetings in each monthly Roundtable

Every month, we start a new Roundtable with another theme.

For each monthly Roundtable, we will host 4 online meetings of 1 hour each:

1. A Kick-Off meeting on the first Monday of the Month.
   We present best practices and practical frameworks, after which we have a peer discussion.
2. A first Ask-Us-Anything meeting on the second Monday of the month.
   We will discuss a few of the questions that were submitted by participants beforehand.
3. A Deep-Dive meeting on the third Monday of the month.
   We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion.
4. A second Ask-Us-Anything meeting on the fourth Monday of the month.
   To close the topic, we will discuss a few of the questions that were submitted by participants beforehand.

We run each meeting in two sessions to allow participants from most time zones to participate.

The Kick-Off meetings are for all (free) members.

The other three meetings are only for All Access members.

Check out the differences between the different Roundtable memberships here.

Cookies are required

This website requires cookies to recognise you as a participant or a member and adequately show you the meetings and resources.

If the website currently does not recognise you as a participant in a meeting or as a Roundtable member, the following two quick steps can fix this (click both buttons).

In case this does not work, please contact our support team.

1. Allow cookie for this site

2. Submit this short form