Short online meetings
(1 hour)
Advancing Your Service Sales Approach
How to better sell your advanced services
Topics:
- How to sell value instead of only features and benefits?
- How to expand your business volume with existing service customers?
- How to organise your service sales function?
Accelerating your customers’ adoption for your advanced services
Increase your customer value and drive the pace of your service transformation
Topics:
- Identifying Customers’ Obstacles to Adoption
- The Importance of Quicker Adoption
- Strategies to Accelerate Adoption
Building Trusted Partnerships in the Digital and Remote Service Era
Elevating Customer Engagement and Solidifying Service Partnerships
Topics:
- Redefining Trust in Digital and Remote Service Models
- Customization, Integration, and Service Portfolio Development
- Expanding Engagement Beyond Traditional Contact Points
Generating Demand for Your Advanced Services
Unlocking the potential of advanced services through strategic marketing and customer engagement
Topics:
- Understanding the Customer's Buying Journey
- Crafting Effective Service Marketing Content
- From Marketing to Sales: Closing the Loop
Navigating Multiple Disruptive Forces in Service
Identifying emerging threats and opportunities, and developing strategies to build a resilient service business.
Topics:
- What Are the Potentially Disruptive Forces on Our Radar Screen?
- How to Strategize?
- What Actions Should We Be Taking Now, and How?
Strategizing for Data-Driven, Proactive Services
Exploring the opportunities to unlock the power of data to transform proactive services
Topics:
- What Are the Opportunities?
- What Data Do We Need?
- A Practical Roadmap
Craft a Mission and Vision that speeds up your service transformation
Empower your teams and stakeholders for your service transformation
Topics:
- What content makes an effective mission and vision?
- Why is a strong Mission and Vision crucial for service transformation?
- How Do You Develop a Strong Mission and Vision for Service Transformation?
View recordings, slides and meeting notes
Accelerating the Circular Economy: The Power of Service Innovation
Pivoting Service Models for a Sustainable Future
Topics:
- Different service models in a circular economy
- Transforming threats into opportunities
- Innovation strategies to navigate the circular journey
Winning Strategies for Data-Driven Value Propositions
Unlocking Potential Revenue and Business Growth through Data-Driven Strategies
Topics:
- Different types of data-driven value proposition
- Solving bigger customer problems with data
- The roadmap to success
Cultivating Strategic Thinking for Service Leadership and Innovation Teams
Empowering Your Teams with the Power of Strategic Thinking for Sustainable Competitive Advantage
Topics:
- What is Strategic Thinking?
- Why is Strategic Thinking Important?
-
How to develop Strategic Thinking
How to Transform Raw Data into Actionable Insights and Overcome Data Overwhelm
Accelerate the Growth of Your Advanced Data-Driven Services through the Power of Data
Topics:
- Data-Driven Problem Solving process
- The art of modelling
-
Don’t boil the ocean
Advancing Your Service Sales Approach
How to better sell your advanced services
Topics:
- How to sell value instead of only features and benefits?
- How to expand your business volume with existing service customers?
-
How to organise your service sales function?
Shifting to an As-a-Service Business Model
Is an As-a-Service business model the holy grail in your industry?
Topics:
- What is a Product-as-a-Service business model?
- What are the driving forces?
-
What are the benefits and risks?
View recordings, slides and meeting notes
How to Develop Deep Customer Insights
And grow advanced services your customers love to pay for
Topics:
- What exactly is customer insight?
- What are best practice approaches and techniques?
-
Who develops the customer insights?
How to Successfully Execute Your Service Strategy
3 approaches that boost buy-in, engagement and ownership
Topics:
- Articulate a compelling “why”
- Develop sub-strategies
-
Establish an Objectives-Key Results habit
How to Anticipate Digital Market Disruption in Service
3 frameworks to understand changing competitive landscape by digitalisation
Topics:
- What is market disruption?
- 3 patterns for market disruption
-
Scenarios disruption in (technical) service
How to Launch New Services Successfully
Operationalising and commercialising new services through each phase of the lifecycle.
Topics:
- Different focus in different phases
- Operationalising new services
-
Commercialising new services
Identifying Growth Opportunities for Services
4 types of strategies that will drive the growth of the short-term and the longer term
Topics:
- The difference between sustaining strategies and growth strategies
- The 4 types of growth strategies
- How to choose the right growth strategy for your business, based on?
How to formulate a winning service strategy that gets buy-in
7 steps to develop a sound service strategy that gets buy-in
Topics:
- Why don’t traditional approaches work?
- A 7-step process for buy-in
- Developing strategic insights as input
How to Monetise Advanced Services
Generating revenue streams to drive ROI and growth
Topics:
- Solve bigger customer problems
- Articulate customer value
- Remove obstacles for customers to adopt
Winning strategies for service transformation and growth
What do Winning Strategies look like, and do they build support and engagement?
Topics:
- What exactly is a (winning) strategy?
- How to engage stakeholders?
- How to execute a strategy?
Driving Growth with Customer Success in Service
Why do your service business and customers need Customer Success Management?
Topics:
- What is Customer Success Management exactly?
- How does it relate to other functions and services?
- What are the goals and metrics?
New Value Propositions with Data
How to succeed with new data-driven value propositions?
Topics:
- Good examples of data-driven value propositions?
- What customers’ problems do these solve?
- What are the critical success factors?
Shifting to a Product-as-a-Service business
Pro’s and con’s of Product-as-a-Service business models?
Topics:
- What is a Product-as-a-Service business model?
- What are the driving forces?
- What are the benefits and risks?
Emerging Service Models in a Circular Economy
What service models will accelerate the emergence of a circular economy?
Topics:
- What are the viable service models?
- Is the circular economy a threat or opportunity?
- How to develop the new service models?
Navigate Digital Market Disruption in Service
The accelerating adoption of advanced digital and data technologies can enable a digital market disruption of (field)service too.
Topics:
- 6 digital disruption mechanisms
- 3 disruption patterns
- Scenarios for (field)service
How to Monetise Advanced Services
Monetising advanced services is easier said than done.
What are critical strategies and success factors to monetise advanced services?
Topics:
- Solve bigger customer problems
- Articulate the customer value
- Solution Selling
Growth Drivers for Service
Driving growth is hard work!
Services are increasingly becoming a strategic pillar of manufacturing companies to drive revenue growth and customer loyalty.
However, growth does not come by itself.
Topics:
- Service Coverage
- Advanced Services
- Commercial Excellence
Managing Complexity-as-a-Service with Data Modelling?
With new data-driven services that your clients do not want to miss, you will become a unique partner for your clients.
Topics:
- What is the value of data-driven decision-making?
- What does it take, data-driven decision-making
- What are the pitfalls and common mistakes
- What are examples of advanced services through data?
Digital Capabilities: Improving your operating model or creating new value propositions?
Too often, manufacturers are not clear on what kind of innovations they are pursuing and what the specific challenges will be.
Therefore they often choose the wrong strategies and roadmaps and therefore fail.
Topics will include:
- When to choose for operational improvement vs new value?
- Can you do both, or not? If so, how?
- What are the essential differences regarding challenges and strategies?
