--- title: Executive Service Roundtable - Craft a Mission and Vision that speeds up your service transformation description: By the end of this roundtable, you'll gain a comprehensive understanding of what data-driven value propositions entail, their significance in today's digital landscape, and how you can effectively incorporate them into your services. image: https://www.moremomentum.eu/hubfs/Mission%20and%20vision%20for%20service%20transformation-1.png --- [Skip to the main content.](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - 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[The Challenge](https://www.moremomentum.eu/the-service-transformation-challenge) - [Why Service Transformation](https://www.moremomentum.eu/why-service-transformation) - [What Service Transformation Involves](https://www.moremomentum.eu/what-service-transformation-involves) - [Why Service Transformation Stalls](https://www.moremomentum.eu/why-service-transformation-stalls) - [How Manufacturers Can Move Forward](https://www.moremomentum.eu/how-manufacturers-can-move-forward) - [Services](https://www.moremomentum.eu/services/overview-membership-services) - [Memberships](https://www.moremomentum.eu/services/membership) - [Knowledge Sprints](https://www.moremomentum.eu/services/knowledge-sprints) - [Functional Circles](https://www.moremomentum.eu/services/functional-excellence-circles) - [Benchmark](https://www.moremomentum.eu/services/service-transformation-benchmark) - [Knowledge Hub](https://www.moremomentum.eu/services/knowledge-hub) - [Academy](https://www.moremomentum.eu/services/service-business-academy) - [ServiceTech Compass](https://www.moremomentum.eu/services/servicetech-compass) - [Magazine](https://www.moremomentum.eu/services/service-business-review) - Insights - [Blog](https://www.moremomentum.eu/blog) - [Service Transformation](https://www.moremomentum.eu/ultimate-guide-service-transformation) - [Service Innovation](https://www.moremomentum.eu/ultimate-guide-service-innovation) - [Service Benchmarking](https://www.moremomentum.eu/service-benchmarking) - [About](https://www.moremomentum.eu/about-moremomentum) - [moreMomentum](https://www.moremomentum.eu/about-moremomentum) - [Partners](https://www.moremomentum.eu/partnerships) - [Contact Us](https://www.moremomentum.eu/contact) ###### Executive Service Roundtable - December 2023 # **Craft a Mission and Vision that speeds up your service transformation  ** ##### Empower your teams and stakeholders for your service transformation    [Why am I not seeing the live stream? ](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies)     [Why am I not seeing the live stream? ](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies)   ### Welcome dear visitor, **[Go to menu](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#menu)** Below you can find all the information related to the Roundtable of December 2023: Craft a Mission and Vision that speeds up your service transformation. Here is how you can benefit, **without being a member**:  - Join the presentations (not the peer discussions immediately afterwards) at the beginning of the Kick-off meetings each month. - Join a full Kick-Off meeting (presentation and peer discussion) as a trial before becoming a (free) member. Become a roundtable member to benefit from: - Extended meetings, like Ask-Us-Anything and Deep-Dive meetings, each month. - Recordings, slide decks and meeting notes of the meetings. [Become a (free) member of the Executive Service Roundtable](https://www.moremomentum.eu/offerings/roundtable-memberships) [I am already a (free) member - this website does not recognise me](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies) [![Join our next Executive Service Roundtable on "Enhancing Service Business Models for Manufacturers"](https://no-cache.hubspot.com/cta/default/4208295/8e6c33dd-f798-4992-80d5-36c1c49d1903.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/8e6c33dd-f798-4992-80d5-36c1c49d1903) - #### Meetings of this Roundtable - [Introduction](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#intro) - [Kick-off meeting](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#kick-off) - [1st Ask-Us-Anything meeting](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#ask-us-anything-1) - [Deep-Dive meeting](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#deep-dive) - [2nd Ask-Us-Anything meeting](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#ask-us-anything-2) - - - - - - - - - - - - - - - - - - - - - - - - - - - [Other monthly Roundtables](https://www.moremomentum.eu/services/executive-service-roundtable-meetings-list) - [The different Roundtable meetings](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#rt-cycle) - [Contact us](https://www.moremomentum.eu/contact) ## Introduction Navigating the terrain of service transformation is complex and the stakes are high. While offering significant value, this transformative shift often takes a back seat in traditionally product-centric manufacturing companies. The result? A pervasive lack of clear direction and focus hampers the pace of your service transformation journey.  The solution lies in establishing a compelling mission and vision. These guiding principles not only articulate where you're headed but also define your aspiration for a winning pace in service transformation.  By grounding your efforts in a well-defined mission and vision, you create an actionable framework that empowers teams and propels your service transformation forward at a winning pace.  Join us at the Executive Service Roundtable in December 2023, where we will unpack the 3 key questions: - What content makes an effective mission and vision?  - Why is a strong Mission and Vision crucial for service transformation?  - How Do You Develop a Strong Mission and Vision for Service Transformation?    ## Kick-Off meeting **November 24 ** Key topics: - What content makes an effective mission and vision? What is a "winning aspiration" and why is it vital?  - What is a "winning aspiration" and why is it vital?  - How can you set a compelling and interesting direction for your team and stakeholders?  - How do you define and track measurable progress to ensure you're on the right path?  - Why is a strong Mission and Vision crucial for service transformation? How does it guide strategic decision-making in complex environments? - How does it rally your teams, stakeholders, and customers to create alignment? - How does it serve as the engine that drives a winning pace in your service transformation efforts?  - How does it serve as the engine that drives a winning pace in your service transformation efforts?  - How Do You Develop a Strong Mission and Vision for Service Transformation? - How do you ensure the focus is customer-centric and goes beyond just product thinking?  - How do you articulate what "winning" looks like in the context of customer challenges?  - How do you define this collaboratively, gathering input from teams, stakeholders, and customers?  **Become a (free) member of the Executive Service Roundtable**  And join this **Kick-Off** meeting (presentation & peer discussion) on: **November 24, 2023** - 09:30-10:30 CET - 15:30-16:30 SGT [Reserve a seat to try first](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#tmp1_widget_1682849364177) ### Try our roundtable and join the kick-off meeting (It may take 1 minute to be updated on the website) **Become a (free) member of the Executive Service Roundtable**  And join this **Kick-Off** meeting (presentation & peer discussion)  on: **November 24, 2023** - 16:00-17:00 CET - 10:00-11:00 ET [Reserve a seat to try first](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#tmp1_module_1683008058826) ### Try our roundtable and join the kick-off meeting (It may take 1 minute to be updated on the website) You missed both of these **Kick-Off** meetings on: **November 24, 2023** - 09:30-10:30 CET - 16:30-17:30 SGT **November 24, 2023** - 16:00-17:00 CET - 10:00-11:00 ET Our presentations at the beginning of every **Kick-Off** meeting are accessible to everyone. The peer discussions after these presentations are for (free) members only. - Become a (free) member now to join the full Kick-Off meetings. - Or try one full session first - reserve your seat above). [![Become a (Free) Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d74e42e5-46f7-4850-847f-7431d66ea37d.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d74e42e5-46f7-4850-847f-7431d66ea37d) [I am already a (free) member - this website does not recognise me](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies) ### View the recording, slides and meeting notes ![pending-meeting-video-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-video-locked.png?width=318&height=179&name=pending-meeting-video-locked.png)   ![pending-meeting-slides-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-slides-locked.png?width=318&height=179&name=pending-meeting-slides-locked.png)   | ![notes-blocked-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/notes-blocked-560x315.png?width=560&height=315&name=notes-blocked-560x315.png) |   | | --- | --- | Only (free) members have access to recordings of **Kick-Off** meetings: - With a **Free Roundtable membership,** you will have access to the recording of the Kick-Off meetings you attended. - With a **Flex Access Roundtable membership**, you will have access to the recordings, slides and meeting notes of all kick-off meetings, as well as those you were not able to attend. [![Become a (Free) Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d74e42e5-46f7-4850-847f-7431d66ea37d.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d74e42e5-46f7-4850-847f-7431d66ea37d)   ## Ask-Us-Anything meeting **December 1** During this meeting, we discussed some of the questions that have been submitted by participants beforehand, like: - Examples of missions and visions  - What makes a mission and vision engaging and memorable  **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Ask-Us-Anything** meeting on: **December 1, 2023** - 09:30-10:30 CET - 15:30-16:30 SGT **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Ask-Us-Anything** meeting on: **December 1, 2023** - 16:00-17:00 CET - 10:00-11:00 ET You missed both of these **Ask-Us-Anything** meetings on: **December 1, 2023** - 09:30-10:30 CET - 16:30-17:30 SGT **December 1, 2023  ** - 16:00-17:00 CET - 10:00-11:00 ET Only **All Access Roundtable Members** can join the extended Roundtable meetings, like the **Ask-Us-Anything** and **Deep-Dive** meetings.  [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f) [I am already (free) member - this website does not recognise me](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies) ### View the recording, slides and meeting notes ![202304-how-to-successfully-execute-service-strategy-locked-video-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/roundtables/202304-how-to-successfully-execute-service-strategy-locked-video-560x315.png?width=318&height=179&name=202304-how-to-successfully-execute-service-strategy-locked-video-560x315.png) ![pending-meeting-slides-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-slides-locked.png?width=318&height=179&name=pending-meeting-slides-locked.png)   | ![notes-blocked-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/notes-blocked-560x315.png?width=560&height=315&name=notes-blocked-560x315.png) |   | | --- | --- | [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f) Only **All Access Roundtable Members** have access to recordings, slide decks and meeting notes of **Ask-Us-Anything** meetings.   ## Deep-Dive meeting **December 8** During this meeting, we made a Deep-Dive on one or two sub-topics chosen by the participants beforehand. For the first 30 minutes, we presented best practices and insights, after which we continued with a 30-minute peer discussion. We covered: - What makes a mission and vision compelling for colleagues, stakeholders and customers?  - How to develop a compelling mission & vision?  **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Deep-Dive** meeting on: **December 8, 2023** - 09:30-10:30 CET - 16:30-17:30 SGT **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Deep-Dive** meeting on: **December 8, 2023  ** - 16:00-17:00 CET - 10:00-11:00 ET You missed both of these **Deep-Dive** meetings on: **December 8, 2023** - 09:30-10:30 CET - 16:30-17:30 SGT **December 8, 2023  ** - 16:00-17:00 CET - 10:00-11:00 ET Only **All Access Roundtable Members** can join the extended Roundtable meetings, like the **Ask-Us-Anything** and **Deep-Dive** meetings.  [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f) [I am already (free) member - this website does not recognise me](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies) ### View the recording, slides and meeting notes ![202304-how-to-successfully-execute-service-strategy-locked-video-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/roundtables/202304-how-to-successfully-execute-service-strategy-locked-video-560x315.png?width=318&height=179&name=202304-how-to-successfully-execute-service-strategy-locked-video-560x315.png) ![pending-meeting-slides-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-slides-locked.png?width=318&height=179&name=pending-meeting-slides-locked.png)   | ![notes-blocked-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/notes-blocked-560x315.png?width=560&height=315&name=notes-blocked-560x315.png) |   | | --- | --- | Only **All Access Roundtable Members** have access to recordings, slide decks and meeting notes of **Ask-Us-Anything** meetings. [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f)   ## Ask-Us-Anything meeting **December 15** During this meeting, we discussed some of the questions that had been submitted by participants beforehand, like: - Why / when should the service have a specific vision & mission? - Who should develop this vision & mission? **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Ask-Us-Anything** meeting on: **December 15, 2023** - 09:30-10:30 CET - 15:30-16:30 SGT **Become an All Access Roundtable member of the Executive Service Roundtable ** And join this **Ask-Us-Anything** meeting on: **December 15, 2023  ** - 16:00-17:00 CET - 10:00-11:00 ET You missed both of these **Ask-Us-Anything** meetings on: **December 15, 2023** - 09:30-10:30 CET - 16:30-17:30 SGT **December 15, 2023  ** - 16:00-17:00 CET - 10:00-11:00 ET Only **All Access Roundtable Members** can join the extended Roundtable meetings, like the **Ask-Us-Anything** and **Deep-Dive** meetings.  [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f) [I am already (free) member - this website does not recognise me](https://www.moremomentum.eu/events/202312-crafting-mission-vision-service-transformation#cookies) ### View the recording, slides and meeting notes ![pending-meeting-video-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-video-locked.png?width=318&height=179&name=pending-meeting-video-locked.png)   ![pending-meeting-slides-locked](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/pending-meeting-slides-locked.png?width=318&height=179&name=pending-meeting-slides-locked.png)   | ![notes-blocked-560x315](https://www.moremomentum.eu/hs-fs/hubfs/images/icons/notes-blocked-560x315.png?width=560&height=315&name=notes-blocked-560x315.png) |   | | --- | --- | Only **All Access Roundtable Members** have access to recordings, slide decks and meeting notes of **Ask-Us-Anything** meetings. [![Become an All Access Roundtable member](https://no-cache.hubspot.com/cta/default/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d5c724b7-6f29-4484-afac-7277128e0e7f)   ## Overview of meetings in each monthly Roundtable Every month, we start a new Roundtable with another theme. For each monthly Roundtable, we will host 4 online meetings of 1 hour each: 1. A **Kick-Off** meeting on the first Monday of the Month. We present best practices and practical frameworks, after which we have a peer discussion. 2. A first **Ask-Us-Anything** meeting on the second Monday of the month. We will discuss a few of the questions that were submitted by participants beforehand. 3. A **Deep-Dive** meeting on the third Monday of the month. We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion. 4. A second **Ask-Us-Anything** meeting on the fourth Monday of the month. To close the topic, we will discuss a few of the questions that were submitted by participants beforehand. We run each meeting in two sessions to allow participants from most time zones to participate. The Kick-Off meetings are for all (free) members. The other three meetings are only for All Access members. Check out the differences between the [different Roundtable memberships](https://www.moremomentum.eu/offerings/roundtable-memberships) here. ## Cookies are required This website requires cookies to recognise you as a participant or a member and adequately show you the meetings and resources. If the website currently does not recognise you as a participant in a meeting or as a Roundtable member, the following two quick steps can fix this (click both buttons). In case this does not work, please [contact our support team](https://www.moremomentum.eu/customer-support). 1. Allow cookie for this site   [2. 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