Shifting to an As-a-Service Business Model 

Introduction

We see some interesting examples of industries moving to a Product-As-A-Service business model.  

• Operational lease of a car, or better, riding a taxi or Uber 
• Copiers, pay-per-click 
• Cloud-based storage of information 
• Salary slip printing and distribution (pre-email) 

With true As-a-Service models, the complete business model changes significantly: 

• The value proposition: As-a-Service models typically come in when customers are looking for other value drivers. They often solve a broader scope of customer problems, which is a growth opportunity. 
• Operating model: As-a-Service model require other, more advanced, capabilities to deliver customer value. 
• Revenue model: Recurring revenue also means delay of revenue, with new risks involved to be managed. 
• Competitive dynamics: As-a-Service offerings can lead to higher transparency of quality and cost, (commodity?). 

The big question is: how will this look like in your industry? Are your customers ready for it? 

In the Executive Service Roundtable of June, we will discuss 3 essential aspects to better understand the pros and cons of a Product-As-A-Service. 

• What is a Product-as-a-Service business model? 
• What are the driving forces? 
• What are the benefits and risks? 

Kick-Off meeting

June 5 

Key topics discussed:

• What is a Product-as-a-Service business model?  
  • Lease and service? 
  • Asset sharing models? 
  • Managed outsourcing services? 
• What are the driving forces? 
  • Customer demands? 
  • Competitive landscape? 
  • Government and environment? 
• What are the benefits and risks? 
  • Differentiation? 
  • Growth of the market? 
  • Acceleration of commoditisation? 
    

Our presentations at the beginning of every Kick-Off meeting are accessible to everyone.

The peer discussions after these presentations are for (free) members only.

• Become a (free) member now to join the full Kick-Off meetings.
• Or try one full session first - reserve your seat above).

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View the recording, slides and meeting notes

Only (free) members have access to recordings of Kick-Off meetings:

• With a Free Roundtable membership, you will have access to the recordings of the Kick-Off meetings you attended.
• With a Flex Access Roundtable membership, you will have access to the recordings, slide decks and meeting notes of all kick-off meetings, also of those for which you did not reserve or did not attend.

Ask-Us-Anything meeting

June 12

During this meeting, we will be discussing some of the questions that have been submitted by participants beforehand, like:

• To be decided after the first meeting of this Roundtable

Submit your (additional) questions in an email or in the form when reserving your seat.

The objective of your questions can be:

• Getting answers to our questions.
• Getting feedback on our ideas or plans.
• Brainstorming best practices.

Only All Access Roundtable Members can join the extended Roundtable meetings, like the Ask-Us-Anything and Deep-Dive meetings. 

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View the recording, slides and meeting notes

Only All Access Roundtable Members have access to recordings, slide decks and meeting notes of Ask-Us-Anything meetings.

Deep-Dive meeting

June 22

During this meeting, we will be making a Deep-Dive on one or two sub-topics chosen by the participants beforehand.

For the first 30 minutes, we will present best practices and insights, after which we will continue with a 30-minute peer discussion.

We will cover:

• To be decided after the first meetings of this Roundtable.

Only All Access Roundtable Members can join the extended Roundtable meetings, like the Ask-Us-Anything and Deep-Dive meetings. 

I am already (free) member - this website does not recognise me

View the recording, slides and meeting notes

Only All Access Roundtable Members have access to recordings, slide decks and meeting notes of Ask-Us-Anything meetings.

Ask-Us-Anything meeting

June 28

During this meeting, we will be discussing some of the questions that have been submitted by participants beforehand, like:

• TBD

Submit your (additional) questions in a simple reply.

The objective of your questions can be:

• Getting answers to our questions.
• Getting feedback on our ideas or plans.
• Brainstorming best practices.

Only All Access Roundtable Members can join the extended Roundtable meetings, like the Ask-Us-Anything and Deep-Dive meetings. 

I am already (free) member - this website does not recognise me

View the recording, slides and meeting notes

Only All Access Roundtable Members have access to recordings, slide decks and meeting notes of Ask-Us-Anything meetings.

Overview of meetings in each monthly Roundtable

Every month, we start a new Roundtable with another theme.

For each monthly Roundtable, we will host 4 online meetings of 1 hour each:

1. A Kick-Off meeting on the first Monday of the Month.
   We present best practices and practical frameworks, after which we have a peer discussion.
2. A first Ask-Us-Anything meeting on the second Monday of the month.
   We will discuss a few of the questions that were submitted by participants beforehand.
3. A Deep-Dive meeting on the third Monday of the month.
   We present a deep-dive on the 1-2 topics participants chose, after which we have a peer discussion.
4. A second Ask-Us-Anything meeting on the fourth Monday of the month.
   To close the topic, we will discuss a few of the questions that were submitted by participants beforehand.

We run each meeting in two sessions to allow participants from most time zones to participate.

The Kick-Off meetings are for all (free) members.

The other three meetings are only for All Access members.

Check out the differences between the different Roundtable memberships here.

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