---
title: Innovate your way out of the covid crisis
---

<https://www.moremomentum.eu/lp/innovate-out-covid-crisis#tmpglobal_header>

- [HOME](https://www.moremomentum.eu)
- [ABOUT](https://www.moremomentum.eu/about-moremomentum)
- [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support)
- [CONTACT SALES](https://www.moremomentum.eu/lp/talk-to-sales)

[![moreMomentum Service Community](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/MoreMomentum_logo%20250x85%20community.png?width=260&height=85&name=MoreMomentum_logo%20250x85%20community.png) ![MoreMomentum_logo 250x85 community](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/MoreMomentum_logo%20250x85%20community.png?width=260&height=85&name=MoreMomentum_logo%20250x85%20community.png)](https://www.moremomentum.eu)

[![Book a Call ](https://no-cache.hubspot.com/cta/default/4208295/d34edf84-d86f-4466-b46f-0de27f0e15b5.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/d34edf84-d86f-4466-b46f-0de27f0e15b5)

<https://www.moremomentum.eu/lp/innovate-out-covid-crisis#tmpglobal_header>

###### Research Report - July 2020

# Innovate Your Way Out of the Covid-Crisis

 

### How to overcome the longer duration of the crisis and to thrive post-crisis.

![Cover picture](https://www.moremomentum.eu/hs-fs/hubfs/offers/1-tofu/Cover%20picture.jpg?width=288&name=Cover%20picture.jpg)

 

## From our ongoing global research in the services industry

### Global Research

In May, June and July we conducted the research “Innovate your way out of the Covid-Crisis” to capture best practices and strategies for “Phase 2- Review & Rethink”, about how to overcome the longer duration of the crisis and preparing to thrive post-crisis.

This research consists of:

- A web-based survey.
- One-2-one interviews with service leaders.
- Interactive peer-discussion with 2-3 service leaders.
  
  In total 94 service leaders have participated in the research, with an even spread over the global regions.

![innovate-out-covid-crisis-respondents-research](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/lazy-imgs/lazy-img-800x500.png)

### Typical challenges in Phase 2:

- Staying in survival or fire-fighting mode too long, causing you to miss the next threats and opportunities, which could harm the continuity of the business.
- Jumping to the wrong -big- conclusions, causing you to focus on and invest in the wrong changes for the medium and longer term.
- Blaming people for wrong actions taken in the Rapid Response phase, instead of learning.
- Maintaining resilience of people to persist in the required interventions.

![covid-19-mitigate-in-3-phases](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/lazy-imgs/lazy-img-800x500.png)

##### Services

Services

- [Community Meetings](https://www.moremomentum.eu/services/community-meetings) 
    - [Executive Service Roundtable](https://www.moremomentum.eu/services/executive-service-roundtable)
    - [Service Summits](https://www.moremomentum.eu/services/service-transformation-summits)
    - [Peer Group Meetings](https://www.moremomentum.eu/services/peer-group-meetings)
- [Service Transformation Benchmark](https://www.moremomentum.eu/services/service-transformation-monitor)
- Service Academy
- [Membership](https://www.moremomentum.eu/services/membership)

##### Resources

Resources

- [Ultimate Guide for Service Benchmarking](https://www.moremomentum.eu/lp/ultimate-guide-service-benchmarking)
- [Do's and Don'ts for Service Benchmarking](https://www.moremomentum.eu/lp/do-s-and-don-ts-benchmarking)
- [Digital services by manufacturers](https://www.moremomentum.eu/digital-services-by-manufacturers)
- [Mitigating Covid-19 in Service](https://www.moremomentum.eu/covid-19)
- [eBook Navigate Disruption](https://www.moremomentum.eu/lp/ebook-navigate-disruption)
- [Research: Innovate in Crisis](https://www.moremomentum.eu/lp/innovate-out-covid-crisis)
- [Blog of insights](https://www.moremomentum.eu/blog)

##### Upcoming Events

Upcoming Events

Upcoming Executive Service Roundtables

[How to Formulate a Winning Service Strategy](https://www.moremomentum.eu/lp/202212-process-formulating-winning-strategies)

Upcoming Service Transformation Summits

How to Monetise Digital Capabilities and Services

##### moreMomentum

moreMomentum

- [About us](https://www.moremomentum.eu/about-moremomentum)
- [Customer Support](https://www.moremomentum.eu/customer-support)
- [Contact Sales](https://www.moremomentum.eu/lp/talk-to-sales)
- [Contact us](https://www.moremomentum.eu/contact)
- [Legal](https://www.moremomentum.eu/legal)
- [Sitemap](https://www.moremomentum.eu/sitemap.xml)

[![moreMomentum logo - white 500x144](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20-%20white%20500x144.png?width=250&height=72&name=moreMomentum%20logo%20-%20white%20500x144.png "moreMomentum logo - white 500x144")](https://www.moremomentum.eu)

- [Cookie Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-terms-and-conditions-events.pdf)
- [Privacy Policy](https://www.moremomentum.eu/hubfs/4208295/legal/moremomentum-privacy-policy.pdf)
- [Legal Stuff](https://www.moremomentum.eu/legal)

Copyright © 2017-2025 moreMomentum BV

<https://www.linkedin.com/company/18002658/>