Free Executive Service Roundtable 

How to formulate a winning service strategy  

7 steps to develop a sound service strategy that gets buy-in   

Session EMEA & AMER
date-icon-50x50  December 12, 2022
time-icon-50x50  16:00-17:30 CET
10:00-11:30 ET
location Online
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Session EMEA & APAC
date-icon-50x50  December 14, 2022
time-icon-50x50  10:00-11:30 CET
16:00-17:30 SGT
location Online
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67% of the strategies fail. And most service strategies do not arrive on the strategic agenda of the company. 

This can make it a tough job to build momentum in the service transformation and grow the services business. 


In essence, there are 3 causes:

  1. Most of our strategies are not strategies to win. 
  2. Common processes to develop a strategy do not build buy-in. 
  3. Traditional approaches for strategic planning and execution block agility and ownership. 

In the Executive Service Roundtable of December, we will discuss 7 step process to build a well-grounded service strategy that builds buy-in from stakeholders and will be a solid basis for success.  

Why do traditional approaches do work? 

  • Who develops the strategy?
  • What arguments justify choices?
  • How is the strategy sold to stakeholders?

7 step process for buy-in 

  • How to navigate uncertainties?
  • How to build broad ownership?
  • How to choose the best option? 

Developing strategic insights as input  

  • What are new strategic insights and why are they vital?
  • Who generates new strategic insights, and how? 
    What information do you need? 

Sharing relevant insights from the Service Transformation Benchmark

In our introductory presentation, we will also share relevant insights coming from the Service Transformation Benchmark. 


Who should join the Executive Service Roundtables, and why?

The monthly Executive Service Roundtable sessions are ideal for:

  • Global service leaders
  • Regional service leaders
  • Service development leaders
  • Service marketing and sales leaders

Leverage collective knowledge and experience 


Exchange experience and knowledge with your peers acrosss industries.

moreMomentum experts will share their knowledge from research and their large network in service industries.

Learn from the Service Transformation Benchmark


We will share relevant insights from the ongoing Service Transformation Benchmark to provide data and evidence to back up the experiences that are being shared.

Expand your network of like-minded peers


During these monthly Executive Service Roundtable sessions, you will meet many like-minded service executives for further 1-1 exchange.

Being well connected is critical for successful service leaders in a volatile environment like services.

Reserve my seat


You are in good company with service leaders from companies like


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30 minutes
by Jan van Veen
Presentation of challenges and strategies revealed by the moreMomentum Service Community and the Service Transformation Benchmark to kick of the discussion.
45 minutes
Peer discussions
smaller groups
In smaller groups, we will have a lively discussion on key challenges as well as strategies and best practices (that work and do not work considering different market dynamics).
15 minutes
Wrap up
by Jan van Veen
We will wrap up the meeting with some key take-aways and questions to further elaborate on during next Executive Service Roundtable sessions.