Schedule discovery call

Managing Complexity as a Service

How to help your clients reduce complexity and drive performance through data-driven services


With Yvo Saanen, Commercial Director TBA (Konecranes)



February 17th, 2021


What are your clients' struggles with increasing complexity?

In today’s complex world, many businesses struggle to continuously take solid decisions to manage and reduce complexity. They miss the necessary approaches for data-driven decision making.

You can grow your digital services by leveraging data to reduce complexity for your clients and improve their performance.

With new data-driven services your clients do not want to miss, you will become a unique partner for your clients. This will help you grow your business during today’s disruptive times.

Clients that cannot manage the complexity will fall behind. As will manufacturers that are not growing their digital services. New - digital-native - entrants will take all growth opportunities away.

Topics we will cover:

  1. What is the value of data-driven decision-making?
  2. What does it take, data-driven decision-making?
  3. What are pitfalls?
  4. What are examples of advanced services through data?

The new insights will help you to:

  • Expand your vision for future (digital) services beyond maintenance services. 
  • Be amongst the leading pack in your transforming industry.
  • Grow your business during today’s disruptive times.


Watch recording

About Yvo Saanen

yvo-saanenSince 1996 Yvo has been involved in numerous projects in the logistics sector, with an emphasis on container terminals, both maritime and intermodal. Projects range from terminal design (planning), optimization and automation.

He has been either completely responsible from sales until delivery, or fulfilled responsibility for a specific part within a project. Work experience around the world - from most countries in Europe to USA, Australia, Middle East, Africa, South America, and Japan.

Yvo holds a PhD with thesis "An approach for designing robotised maritime container terminals"​ (2004), and has authored the book "Design of systems and operations at container terminals"​ (2004) jointly with prof. Joan Rijsenbrij. 

Yvo is:

  • Part-time assistant-professor at Delft University of Technology teaching "Simulation and Logistics". 
  • Lecturer at Erasmus University in Maritime Economics & Logistics.
  • Trainer at DPWorld, training in the Terminal Business Management series.
  • Trainer at APM Terminals, training in the Magnum programme simulation & logistics.
  • Writer of 70+ practice oriented papers about simulation, process improvement, automation, emulation, and container terminals.
  • Member of the advisory board of the faculty of Technology, Policy and Management at Delft University of Technology.

About TBA Group

tba-group(Part of Konecranes)

We are a global software & consultancy business offering integrated solutions to simplify the operations for the entire lifecycle of ports, terminals and warehouses, enabling every client to deliver for their customers safely and efficiently.

Our mission is to provide integrated software solutions to simplify the operations of ports, terminals and warehouses. We seek to enable every client to deliver for their customers safely and efficiently.

Our vision is to offer a world-class, end-to-end, integrated software and consultancy solution for the entire lifecycle of ports, terminals and warehouses. A scalable portfolio of solutions that work for small or large operations, either manual or automated.

Simplifying your operation

Watch the recording now



10:00-11:00 CET: Webinar with Yvo

Yvo will present his experience and insights and engage in a dynamic conversation with Jan van Veen (moreMomentum).

At the end of the presentation, both will raise a couple of thought-provoking questions for the following discussions. 


11:00 - 12:15 CET: Break-out discussion with like-minded peers

Have a deep-dive discussion with 3-6 like-minded peers in a break-out session. Here you can discuss:

  • Views and ideas about Yvo's presentation.
  • Practices and strategies in your respective companies.
  • Challenges and questions.
  • Questions for the panel-discussion later on this day.

12:15-13:00 CET: Lunch break

Refresh the mind and body. Maybe do a few urgent phone calls or emails.

And get ready for the panel discussion with Yvo.


13:00 - 15:00 CET: Panel Discussion with Yvo and participants

In the next 2 hours, we will have an interactive discussion with Yvo, 3-4 participants and a moderator.

We will cover the most pressing questions that have been prepared during the breakout sessions earlier this day.



After the meeting you will:

  • Receive a summary report of the main take-aways and conclusions.
  • Have access to the recording of the presentation and panel discussion.
    The break-out sessions will NOT be recorded, too allow more confidential conversations.