Knowledge Sprints |  24–25 June 2026 | Amsterdam

Growing Data-Enabled Maintenance Services amid Customer Pushback

Progress in data-enabled maintenance rarely stalls because the technology isn't ready. It stalls because customers don't see the value, resist connectivity, or prefer to keep maintenance capabilities in-house.

This Sprint works through how to change that, starting from the customer's maintenance logic rather than the provider's technology case.

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Who

Service strategy, service product management, maintenance and asset management, commercial, and customer value proposition roles, at B2B manufacturers of complex industrial equipment.

Group shape

Cross-functional, small tables of six. Members often bring one or two colleagues from different functions so the learning carries back into the team. Colleagues are distributed across tables, never seated together, so each table holds cross-company peer mix.

Format

Four short online sessions in the weeks before, two days in-person, then a follow-up session three months after.

Deep-dive

24–25 June 2026
Amsterdam

Kick-off

3 March 2026
Online

Investment (non-members)

From €2,500 per participant.

How do we grow data-enabled maintenance services when customers resist connectivity, don't automatically see value, and prefer to keep maintenance capabilities in-house?

Many service organisations are working toward more proactive, condition-based, and predictive maintenance models. Progress is rarely limited by the technology. Connected assets generate the data, remote monitoring is feasible, the technical case holds. What holds progress back is something harder: customers don't always see the value, resist connectivity, or prefer to keep maintenance capabilities in-house.

The variation matters. Maintenance value differs strongly by industry, asset type, and customer context. Customers differ in what they want to keep in-house, co-manage, or outsource. Solutions designed around technical sophistication rather than customer value logic consistently miss, not because they aren't clever but because they answer the wrong question.

This Sprint works across the parts of the Service Transformation Framework most relevant to the question: innovation and growth in winning service strategies, innovation and revenue generation in service business models, and the always-on base of a resilient, learning organisation.

 

The Sprint works through questions like these:

Jobs-to-be-Done in advanced maintenance.

Where the real growth opportunities actually sit, starting from customer maintenance logic rather than technology assumptions.

Preventive versus predictive.

When preventive maintenance is sufficient and when predictive is genuinely better, and for which customer contexts.

Maintenance value by asset type and industry.

How the economic case shifts across mission-critical equipment, bulk assets, and mixed installed bases.

DIY, DIWM, and DIFM preferences.

How customer preferences for doing it themselves, co-managing, or fully outsourcing shape viable service propositions.

The trust and willingness-to-pay gap.

Why more data does not automatically lead to trust or willingness to pay, and what closes that gap.

What's included

Four online prep sessions, aligned scope and surfaced real cases before the deep-dive.
Two days in Amsterdam at a small table of six, cases worked through across service strategy, maintenance, commercial, and value proposition roles.
A follow-up session three months after to review what had been applied and what was getting stuck.
Access to the relevant Service Transformation Playbooks with frameworks and case material behind the Sprint. Access continues for participants after the Sprint.
A curated cross-functional table with peers chosen for topic relevance and composed to avoid direct competition.

Bring your colleagues

Decisions on data-enabled maintenance services sit across service strategy, commercial, and maintenance operations. Bringing colleagues from each means the work travels back to the team, not one person.

Participants Price non-members
 1 participant 
€2.500

2 participants

€4.000
3 participants
€5.000

Colleagues from the same organisation are distributed across different tables, never seated together, so each carries cross-company peer mix back into the team.

What you leave with

Sharper thinking on where maintenance value actually sits for customers. Tested against peers working the same question across different asset types and industries.
A working view of the preventive-versus-predictive choice by context applicable to the next wave of service product decisions.
Concrete approaches to DIY / DIWM / DIFM boundaries that travel back into teams through the colleagues who participated, distributed across functions.
A small circle of peers navigating customer pushback on connectivity, a group that continues beyond the Sprint.
Continued access to the relevant Playbook sections; a depth of reference for ongoing work after the deep-dive.

See where your advanced-service monetisation stands

The Monetising Advanced Services Study is an independent research programme with senior leaders at B2B manufacturers on what makes advanced-service revenue grow, and what makes it stall.

Take part in a 60-minute executive conversation, with no pre-questionnaire, and get an individual diagnostic you can share with your leadership team. 

What participants say

nave-orgad-konecranes
The smaller setting allows for much more focused and in-depth conversations. In this Service Transformation Summit, we go deep on a specific topic, I think it's beneficial, especially knowing that there will be other summits to cover other topics.
Navè Orgad
Director, Business Development & Customer Experience, Konecranes
olivier-cocheril-sidel
We got a lot of ideas, a lot of good examples. Some of them we can implement immediately. Some others we have to think about and see how it will work for us. This Summit has given us a kind of a long list of opportunities.
Olivier Cocheril
Vice-President Asset Performance & Maintenance Solutions, Sidel
vincent-sieben-philips-healthcare
It is very interesting to discuss with your peers and also learn from each other how to break through the barriers and challenges. The Service Transformation Summit is really practitioners-only. So there are no vendors around trying to sell me. The big benefit is that you can be much more open up compared to some other events, without ending up in a marketing funnel.
Vincent Sieben
Head of Marketing Services & Solutions, Philips