Service leaders and internal knowledge champions (across relevant domains / functional areas) who scale knowledge and insights across the organisation.
Per person: Four online sessions and one in-person 2-day deep-dive meeting. Plus self-paced prep and internal activation. Besides the time, a financial investment is also involved - see below.
Cross-Functional Knowledge Sprints are intensive, high-impact learning and collaboration programmes designed to help leaders accelerate growth and transformation in their service business.
Each Sprint delivers commercially relevant, future-focused insight on a critical service theme — combining strategic direction with practical execution.
As part of moreMomentum’s broader mission to equip service leaders for transformation, the Sprints offer strategic foresight on today’s most pressing themes.
They bring together deep, contextual know-how drawn from peer experience and proven frameworks.
They produce actionable outputs that can be applied without long lead times. Peer-driven, multi-disciplinary and action-oriented.
They help leaders focus on what matters most right now.
Why This Theme Matters
Many service organisations are moving toward more proactive, condition-based, and predictive maintenance models — yet progress often stalls. Not because technology is lacking, but because customers question the value, resist connectivity, or prefer to keep maintenance capabilities in-house.
The real challenge is shaping maintenance value propositions that customers actually recognise as desirable and feasible — across different industries, asset types, and sourcing preferences.
This Sprint focuses not on how predictive maintenance works, but on when it genuinely creates customer value, when it doesn't, and how to design services customers are willing to adopt and pay for.
Core Question
How do we grow data-enabled maintenance services when customers:
Do not automatically see value in predictive approaches
Are not yet mature in their asset management and maintenance practices
Have other viable alternatives to improve uptime or reduce cost
Actively choose what to keep in-house versus outsource
What We Will Explore
(Emerging) Jobs-to-be-Done in advanced maintenance management — identifying new growth opportunities
When preventive maintenance is sufficient, and when predictive maintenance is genuinely superior
How maintenance value differs by asset type, industry, and customer context
How DIY, DIWM (Do-It-With-Me), and DIFM (Do-It-For-Me) preferences shape viable service propositions
Why more data does not automatically lead to trust or willingness to pay
How to avoid common pitfalls — such as over-designing services or assuming DIFM is always the end state
Frameworks and models are used as sense-making tools, not as maturity targets.
Ideal Participants
Leaders and experts involved in service strategy and portfolio management, maintenance and asset management, service product management, commercial models and pricing, and customer value proposition design. Cross-functional participation is strongly encouraged.
Rules of Engagement
Confidentiality: Chatham House Rule applies.
Trust & Openness: All contributions are respected; candid sharing encouraged.
Preparation: Complete self-assessment and review pre-read materials before meetings.
Active Participation: Attend all sessions and contribute actively.
No Recording: In-person sessions remain unrecorded to ensure open discussion.
Activities & Timeline
Preparations
March 3: Kick-Off Session (Online, 13:00–14:30 CET)
Align on scope and key questions
Confirm approach
March 18: Best Practices Session (Online, 13:00–15:00 CET)
Frameworks, models, and peer case studies
Shared grounding in what works and why
March 26: Case Study Discussion (Online, 13:00–15:00 CET)
In-depth exploration of real-world examples
Peer exchange on relevant challenges and lessons learned
March 31: Identify Key Challenges (Online, 13:00–14:30 CET)
Consolidate insights and sharpen focus areas
Prepare for in-person deep-dive
Exchange and networking
April 14–15: Deep-Dive Roundtable (In-person, Amsterdam)
Two-day, closed-door sessions to exchange deep know-how and co-develop practical approaches in a small group (max 6 participants)
April and beyond: Post-Sprint Engagement
Follow-up Online Session to review progress and refine strategies.
Continued collaboration through Service Transformation Institute activities, like:
