--- title: Reflect on Ethics during Covid-19 description: "Also in difficult times, we want to do the right things right, because;\n• It is the right thing, obviously\n• We need to maintain the integrity of our brand" image: https://www.moremomentum.eu/hubfs/images/signature-solution/phase-1-rapid-response-covid-safety-reflect-on-ethics.png --- [Skip to the main content.](https://www.moremomentum.eu/blog/covid-19/reflect-on-ethics#main-content) - [CONTACT SUPPORT](https://www.moremomentum.eu/customer-support) - [CONTACT US](https://www.moremomentum.eu/contact) - [LOG IN](https://moremomentum.eu/_hcms/mem/login) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - The Service Transformation Institute - logo")](https://www.moremomentum.eu) [![moreMomentum - The Service Transformation Institute - logo](https://www.moremomentum.eu/hs-fs/hubfs/brand/logos/moreMomentum%20logo%20500x144.png?width=500&height=144&name=moreMomentum%20logo%20500x144.png "moreMomentum - 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It is the right thing, obviously - We need to maintain the integrity of our brand*.* ## Introduction To mitigate the immediate impact of a crisis like Covid-19, one of the major objectives and challenges is to keep people safe.  This is one of the 3 main sections from the "[Ultimate Guide for Phase 1 - Rapid Response to Mitigate the Immediate Impact of Covid](https://4208295.hs-sites.com/covid-19)" ![phase-1-rapid-response-covid-overview](https://www.moremomentum.eu/hs-fs/hubfs/images/signature-solution/phase-1-rapid-response-covid-overview.png?width=954&name=phase-1-rapid-response-covid-overview.png)     Regarding Reflect on Ethics: **Risks to address** In difficult times with a lot of pressure and risks, we run the risk of being too focussed on single short-term interests of ourselves. We risk: - Sacrificing the interests of employees over business interests - Sacrificing the continuity of the industry over beating competitors - Ignoring the public and social interests - Shifting our norms and values, maybe even without noticing Goal - Maintaining ethical standards - Maintaining (or even strengthening) our brand and image **Main aspects** The main point of this chapter is to make sure we have enough and explicit attention for the ethical aspects of our decisions and actions. We need to consider principal values as well as the consequences of our actions and decisions. It is important to formulate the values you want to adhere to explicitly. Aspects to consider: - Employees - Clients - International society - Competition - Partners and suppliers - Social and ethical norms   [Download the full Guide for Phase 1 - Rapid Response](https://www.moremomentum.eu/rapid-response-covid-19)     [![New call-to-action](https://no-cache.hubspot.com/cta/default/4208295/b283d130-906d-46a6-aa7b-b43ab643c648.png)](https://cta-redirect.hubspot.com/cta/redirect/4208295/b283d130-906d-46a6-aa7b-b43ab643c648)   - [Tweet](https://twitter.com/share) [![Innovate your way out of the covid-crisis - Research report](https://www.moremomentum.eu/hubfs/images/pages/blog-feature-images/innovate-your-way-out-covid-crisis-blog-featured.jpg)](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) 1 min read #### [Innovate your way out of the covid-crisis - Research report](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen) : Aug 31, 2020, 6:40:00 PM The biggest mistake we can make is being stuck in business-as-usual and operational thinking. The big opportunity to thrive during and after this... [Covid-19](https://www.moremomentum.eu/blog/tag/covid-19) [Read More](https://www.moremomentum.eu/blog/covid-19/innovate-your-way-out-of-the-covid-crisis) [![Communicate for Clarity during Covid-19](https://www.moremomentum.eu/hubfs/images/signature-solution/phase-1-rapid-response-covid-structure-communicate-for-clarity.png)](https://www.moremomentum.eu/blog/covid-19/communicate-for-clarity) 1 min read #### [Communicate for Clarity during Covid-19](https://www.moremomentum.eu/blog/covid-19/communicate-for-clarity) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen) : Apr 20, 2020, 8:49:00 PM This is a tough one. We already know that communication is important and often recognise that poor communication is the reason something fails. This... [Covid-19](https://www.moremomentum.eu/blog/tag/covid-19) [Read More](https://www.moremomentum.eu/blog/covid-19/communicate-for-clarity) [![Adjust Priorities in Operating Model during Covid-19](https://www.moremomentum.eu/hubfs/images/signature-solution/phase-1-rapid-response-covid-operations-adjust-priorities-operating-model.png)](https://www.moremomentum.eu/blog/covid-19/adjust-priorities-operating-model) 1 min read #### [Adjust Priorities in Operating Model during Covid-19](https://www.moremomentum.eu/blog/covid-19/adjust-priorities-operating-model) [![Picture of Jan van Veen](https://app.hubspot.com/settings/avatar/a26d79460acca5b58e87b7d576ee95d3) Jan van Veen](https://www.moremomentum.eu/blog/author/jan-van-veen) : Apr 20, 2020, 5:33:00 PM During a crisis many aspects of the normal way of working will not be adequate to continue business, or may simply not be possible to continue. Phase... 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