Skip to the main content.

2 min read

Navigating Multiple Disruptive Forces in Service

Navigating Multiple Disruptive Forces in Service

In the fast-paced world of service for manufacturing companies, "disruption" has become a regular part of the lexicon. Yet, how prepared are organizations to navigate this tumultuous terrain? Rather than being purely reactive, companies must develop proactive, strategic approaches to deal with multiple disruptive forces.  


Emerging disruptions in the service landscape range from labour market scarcity and digital transformation to new business models like servitization and circular economies. While these disruptors pose real challenges, they also offer unparalleled opportunities for innovation and growth. Organizations that succeed in this new environment are those that can identify these forces, strategize effectively, and execute actionable plans. 

Identifying Disruptive Forces 

Disruptive forces in service are multi-faceted, and understanding them is the first step toward resilience. Here are some key disruptors:  

  1. Labor Market Scarcity
    The talent pool for skilled service engineers is shrinking, making it increasingly challenging to maintain service quality.
  2. Digital Disruption
    Advances in technology, especially AI, are revolutionizing how services are delivered, while also bringing in new competitors.
  3. Servitization
    The move towards "products as a service" models can dramatically change the revenue streams and customer expectations.
  4. Circular Business Models
    As the focus on sustainability grows, traditional equipment and spare parts sales models are being challenged.

Understanding these forces enables businesses to adapt and seize opportunities others might miss. 

How to Strategize 

Navigating multiple disruptive forces demands a strategy that is rooted in adaptability and foresight. This requires a framework that aids in decision-making and execution. Here are some guiding principles: 

  1. VUCA Analysis
    Embrace the Volatility, Uncertainty, Complexity, and Ambiguity (VUCA) as a lens to evaluate the service landscape.
  2. Future-Proof Visions
    Develop long-term visions and scenarios that serve as a north star for your organization.
  3. Establish winning strategies
    Implement strategies that consider how to win, setting you apart from the competition.

Executing Actions for Resilience 

The effectiveness of any strategy lies in its execution. Here's how you can take immediate action: 

  1. Immediate Steps
    Begin by prioritizing and taking actions that offer quick wins but are aligned with your long-term vision.
  2. Setting Objective & Key Results (OKRs)
    Establish Objectives and Key Results that serve as measurable milestones along your strategic journey.
  3. Monitoring and Adaptation
    Constantly track performance through relevant KPIs and be prepared to adapt your strategies as required.

Why is this Strategic Approach Important? 

A strategic approach is not just about weathering the storm but sailing through it more efficiently than your competitors. It enables service leaders to identify opportunities even in challenging scenarios, ensuring sustained growth and long-term success. In a world where change is the only constant, this proactive and strategic approach to navigating disruptions is not a luxury; it's a necessity. 


Navigating multiple disruptive forces in the service landscape requires more than mere awareness. It demands a strategic, actionable approach that equips businesses to survive and thrive in a rapidly changing environment. Cultivating this strategic agility across all organizational levels is essential for building a resilient, future-ready service business. 

Join our next Executive Service Roundtable on "Accelerating your customers’  adoption for your advanced services"

The Executive Service Roundtable recently took place, focusing on "How to Transform Raw Data into Actionable Insights and Overcome Data Overwhelm." 

Discover the invaluable insights shared by industry experts, engage with like-minded professionals, and unlock practical strategies to unleash the full potential of your transforming service business. 

If you missed this insightful event, don't worry! You can still learn more about the key takeaways and access the resources by clicking here.

Strategic Focus: The Key to Succeed in Your Service Transformation

Strategic Focus: The Key to Succeed in Your Service Transformation

Strategic focus in service transformation demands good alignment of global teams and stakeholders. This promotes agility in strategy execution and...

Read More
Cultivating strategic thinking for your Service Transformation

Cultivating strategic thinking for your Service Transformation

In a dynamic business landscape like in services for manufacturing companies, strategic thinking is a necessity. Cultivating this skill across all...

Read More
The Digital Shift in Manufacturing: Creating New Customer Value with Data

The Digital Shift in Manufacturing: Creating New Customer Value with Data

As we navigate the profound changes brought by digital transformation, relying solely on advanced maintenance and product support services is...

Read More